No marketing budget? Help!

Abdul_Mustafa
New Member
6 0 0

I recently launched a smartwatches dropshipping store in December 2017. I have put in great deal of effort but still struggling to make first sale after 3 fraudulent orders.. I have tried Facebook and pinterest ads, spent about $35 on advertising and generated about 50 site visits. As a new business, I am struggling to find a marketing budget above $100-200. I'm not exactly sure how well my ads are converting because my store sells $100+ items and it requires a lot more than 10 visitors to make a sale I think. Currently averaging 1-3 visitors per day, all organic and completely stuck. Is it possible to run an online store with little to no paid marketing?  Or should I just quit if I don't have a marketing budget? 

People have suggested Facebook and social media in the past but my Facebook posts are reaching 2-3 people max if I don't boost. Really looking for any sort of advice here.

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MyBrandBoost
Excursionist
30 0 6

 

Hi Abdul,

You are in a high competition market so you will need an effective way to drive traffic to your store. If you have zero marketing budget your only real option would be building a social media following manually and hoping your targeting is proper. 

 

How well to you know your target consumer? Do you know what they do, how old they are, what they are interested in, hobbies, hangouts? If yes, and your targeting is correct you will be successful with your ads as long as your product is sold in a manner that conveys appropriate value for the money.

If you visited your site would you buy? If no, why? Fix that. Ask 10 friends what they think. 

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Abdul_Mustafa
New Member
6 0 0

Thanks will do

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Shopili_com
Tourist
42 0 1

Another thing to mention 

For social reach on Facebook - make sure to post at least 3 - 4 times a day. Otherwise the reach is greatly cut down.

Kind regards

Jo 

Shopili.com

http://shopili.com Verified Shopify Experts
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If you have almost no marketing budget, i would suggest you improving your SEO and do social media, both of them only requires time (good amount of time). 

Also, since your products prices are high, your potential customers will think twice before buying anything, keep that in mind!

 

Free Professional Adwords campaigns: https://apps.shopify.com/cleverppc

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Henry_Burns
Excursionist
73 0 12

Try to comment on blogs with relevant content. And comment on facebook posts with relevant content,...

https://apps.shopify.com/show-recent-orders ~ Show your visitors that others are buying from you!
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