I just lunched a new web site, I started posting adds for different products and categories at Facebook but no sales.
Almost I have spent morethan $300 just for adds.
I would be appreciated for any review or feedback and pleas help me.
My Website URL--> https://www.emaralds.com/
Many thanks in advance!
The golden rule for any traffic acquisition is relevancy and buy intent. Sure you can get thousands of clicks, but have you made sure they are relevant.
I recommend to study up on what type of traffic you need to buy, there are thousands of articles out there and researching this is key to understanding the basics.
Once you know who to target, start learning how to achieve this in your target platform, in this case Facebook.
I'm guessing you are drop shipping, so instead of just selling random stuff, why not do a niche. Build up your audience from there. If you do niche, you can target your audience much better.
Hope this helps.
A good exercise to dial in your taget is build a "customer avatar". Basically you create an exact single target customer, then market to them.
Combine that with feedback from people that match that, and it will give you some good ideas on how to market to them.
Couple other suggestions:
- Branding: I couldn't really tell what your brand was about or how it's unique
- Typos (your logo and the way Emarlds is spelled otherwise are different).
- Design: a pro logo + a hero banner or at least some graphics will help your store feel more inviting and trustworthy
One thing I tell my clients with a big inventory of products that span many interests is this: Pick your flagship product.
It's much easier to sell one item to a person on Facebook rather than a whole store.
This also allows for more detailed targeting.
I would say that your marketing strategy is bad. Your store doesn't have a focus on products. There are many categories but the products are not attractive at all. if I want many choices of products, I will go to Amazon or other big online stores.
Emaralds - We Bring Niche to your Life. I can't understand what it means as a consumer.
Took a look at your website and it seems you have various products on sale. From fitness trackers, dog leashes to beads and then some swimwear in amongst the lot.
I think if you could focus on targetting a specific niche where you can have a target customer base and focus all your energy on that. Better than spreading your wings all over the place. You can pick your top product and focus on that as well as some related products.
I think your site also looks a bit clumsy and you should think of a redesign. The product pages are cluttered up with you trying to fill in as much information in the description and also having your Guarantee and customer care messages on there as well.
Simply getting reviews on these pages can do the magic. Customer reviews are a massive boost to have someone buy off your site.
You can also try using some target keywords on your top pages as well. These keywords can help you reach a target market for these products. You can use this app in the app store to scan your pages and give you a fair idea of the state of your website SEO. It will also give you smart ideas on how best to improve this.
Hope this is helpful.
Say I've found this article about running safely in summer, which is a match with your Outdoor Racing Backpack product. I can generate a short link like this: https://socialport.io/Kw5sZ9 (with Pixel embedded)
After I'll share it in email, twitter, facebook, etc. When a visitor clicks the link (because he is interested in running), he will be tracked as a custom audience. In this way, you can build your custom audience before wasting ad budget.
It can allow Facebook Pixel to serve better retargeting ads. When you create an ad, you can choose this audience, way better than wild guessing your customer demographics.
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