Hi fellow Shopify owners! Hope you are well!
I need some help. We at Belief (www.beliefsupply.com) feel we have a good site, good product (produced with organic cotton) and good photogenic material to get people to buy from us. However! We currently are barely getting 2 online store sessions a day and these are mainly organically from our growing Instragram page @beliefsupplyco. We tried the following:
- Facebook marketing - Pumped about £500 in and got nowhere, just likes. From networking with other brands and social media figures we found that unless you have around £3000 to spend (which we don't) then you won't get very far.
- Set up a small campaign on Pinterest but again didn't get much back.
- Spent some money on being featured on big pages on Instagram but found that we just attract either fake accounts or people that aren't really interested in the brand.
Any ideas what else we can do to get people to our site?
Look forward to hearing from you.
Nick here from Shopify.
First of all, really good work so far. It looks like you've put a lot of work into getting things this far and it shows. Let's take a look at what you can do with some of your campaigns to get more of an audience for your site:
All the best,
Naana here, I see you've been on the move on getting traffic. Checked your site and you seem to have good products; that's impressive, but how are your searchers finding you? Are you being found at all?
From your list of actions, it doesn't look like you've tried SEO. For visitors or buyers to locate you, one strategy to consider is SEO (Search Engine Optimization). Work on getting your site out there. You have to think like your searchers. Make sure all or a large chunk of your SEO related issues are fixed. Ever wondered why your competitors are always on Google 1st Page? On-page Optimization is the first step of every successful SEO campaign and there's an app I'd recommend to help you do this. Find it here
All the best,