It's been more than 10 days I have started my e commerce store through shopify and done with design, adding products and content. My niche is - women swimwear
But failed to generate revenue with any of the unpaid and paid marketing methods. As I have very low budget, I can't spend anymore on ads.
I have tried direct marketing by contacting influencers directly but zero result and facebook ads couple of times but got zero result.
Just got stuck, and really need some real insight and help to get started with sales.
If someone could help me, it would be really appreciable on how to successfully market and start with sales.
My website is - bestbikinideals.com
I have only couple of days left before paid shopify membership starts & can't afford to renew with zero sales.
Please help me
Lisa here from the Shopify Support Team.
As a new business owner, you will have to work to refine your marketing strategy until you find what works for your niche. 10 days is early days and there's still a lot of potential with your store!
That's a good start you've broken the ice and started reaching out to influencers. Check out this strategy here for Instagram Influencer Marketing to ensure you're getting the most out of your efforts with influencers. Along with these do's and don'ts for dealing with influencers.
Next, I'd suggest really considering your audience. Does the design of your store match the preferences of the women you're wanting to attract? Darker more aggressive colors, such as the grey background and red accents don't match the lighter summer products. Try lightening up your store to have a more beachy appeal for where your products would be worn. Here's a Practical Guide For Creating the Best Website Color Schemes.
Navigation design is often an overlooked secret to getting people to find and buy your products. Take a look at this article here which expands on how you can utilize your navigation to lead customers towards purchasing from you.
It is essential you build your store's site structure for humans as well as search engines. Learn how to do this here. Optimizing your SEO is free and one of the best things you can do to drive traffic to your site. If you haven't already, watch this free video series on SEO 101.
It's also really important to build your following on social channels because of the credibility and community this brings. Here are 13 reliable ways to grow your audience, in turn building trust and converting your visitors to paying customers!
I hope this information helps you make your first sales. If you have any further questions on the above please feel free to reply.
- Lisa ?
"I have tried direct marketing by contacting influencers directly but zero result " - if you'll tell me what did you do re Influencers, I'll be happy to try and figure out what happened.
Actually I want to increase my following in instagram to start generating revenue with sales of swimwears, but didn't happened yet with all the efforts of influence marketing .
I'm only comfortable with free ways to attract traffic but it is very challenging with no direction. But trying some methods mentioned in resources.
I took a look at your site. Cute swimsuits but I think the toughest part about getting those sales are the lack of reviews. When it comes to apparel of any sort, people want to know how the fit is, the quality of the material etc. So without any reviews, it is going to be hard to get sales off the bat. With that being said, the price points are very affordable. Perhaps trying out something like Exit Offers where a pop up appears with an offer if someone starts to navigate away from your site. You can do something like 10% off your first order or any other enticing offer.
Add a link to the Size chart on products description pages for user convenience.
And one reason for less or no sale is that you are using Paypal for payment. Provide more alternatives for payment.
Your home page hero image is using a slider (which is a nice looking, but site slowdown feature). The pink background with white text looks horrible and way too large. Remove this slide and just overlay a smaller promo text on your bikini image.
You do not have enough content on your product pages at all. Nothing differentiating about these products, especially without content. Also won't help your SEO at all.
The marketing popup that I've seen all over the web that makes people think people are buying on your site - is misleading and not believable. Especially with a site with such lite content and 1 blog post.
Lastly, unless you are prepared to spend some money on FB ads, Google PLAs, etc., you need to start working on your SEO (search engine optimization). You need backlinks. You have a brand new site with 0 domain authority. Which means no one will ever find you in Google search.
There is an AWESOME linkbuilding post that I believe is the best online. It stays updated and has all the best linkbuilding tactics, their difficulty and their value to your site. http://pointblankseo.com/link-building-strategies
If you have any questions, you can go to my site and send me an email via the contact form. Thanks!
Think your site look great.
You've got a facebook page, I think you should be looking to use it, For marketing.
Have a single check box to collect facebook subscriber details and then you can send new product offers, sales on existing lines.
Delivery rates of 100% and open rates as high as 80% will help get results.
Utiising social media can open up facebook group posting and generating interest through lateral thinking.
Just an idea.