So I opened a retail store 6 months ago and things have really started to take off. However, we also have an online store and I'm lucky if I get one sale a month from our online store. I really want to grow the online side of the business too but I'm not really sure what to do. I don't have a ton of money to spend on advertising so really trying to narrow down what has worked for others and what might be worth trying. I did the whole adwords and facebook ads thing in the beginning and didn't see any conversion from that. Its a tack store (horse and rider equipment) so its quite a niche industry and the general retail rules don't always apply to us. I'd love any suggestions or feedback. Thanks!