Anders from the Shopify Social Care team here. Thanks for reaching out today.
If you're asking if ORM (Online Reputation Management) is important for SEO (Search Engine Optimization) then the short answer is, yes! But allow me to elaborate. SEO is the strategies you will use to drive traffic to your site and increase your business's reach and visibility online. For example, publishing content, engaging with your customers, running ad campaigns - all of these contribute to your websites overall SEO. ORM, on the other hand, is how a business manages their SEO not just on their own website but across other platforms and accounts. While it's a third-party source, there is a great article which explains the differences between SEO, ORM and how to effectively use both to market your website. You can read through it here. Our own Shopify blog also has great content on how to improve your SEO which you can read through below:
How are things going with your business otherwise? It looks like you already have quite a solid business going! I'd be happy to provide any further insight I can if you wish to follow back up.
Yes, ORM is definitely good for Business. But make sure you do it right.
It's about "ORM or SEO: Which Does Your Company Need More?"