Odd Traffic Spike A Week Ago That I Cannot Figure Out.

[Kristen_Sweetma]

A week ago i added my shopify site to Google Webmaster Tools, I submited my robot.txt and my sitemap.xml.

Previous to this my average visitors were 3-6 per day. 

24 hours after Webmaster submitions I have 46 visitors, 2 days later 96 visitors, 3 days 392 visitors, 4 days 507 visitors, 5 days 433, 6 days 336, 7 days 170.

Great right!?!  No not really... All my traffic is going to one product and one product only...  The wierd thing is customers have sold the product out...  That page is still getting visitors to it on a regular basis... It does seem to be slowing down for some wierd reason.  

Google analytics says they are all organic searches, the location for all the traffic is ONLY coming from AUS and the UK. 

1440 Views from Apple Iphones, 559 from Desktops, and not much else for devices. 

I checked my website for new or odd backlinks and cannot find any on ahrefs...   

I'd like to figure out where the traffic is coming from, if its legit.. 

[Kristen_Sweetma]

Screenshots of Google Analytics

[DJ_Swanepoel]

Try adding this custom Google report which will show you the full referrer URL. That should help you see where the spike came from.

Link to add report: https://www.google.com/analytics/web/template?uid=GpIUHrDYTF2qzxrs_UmA-Q

Important: make sure you’re logged in to GA when you open the link — or copy it into a browser where you’re logged in. Otherwise, you’ll get a 404 error

(taken from search engine land: http://searchengineland.com/how-to-get-full-referral-content-urls-from-google-analytics-149549)

[Kristen_Sweetma]

The #1 referer with 44 sessions is the product page that is selling...  

sweet-embellish.com/products/lady-rose-crown-ring

#2 is Analytics_testing

[Tony_McCreath]

It could be referral spam, which has now started to show up in other forms.

Add the secondary dimension of Hostname and see if the srange traffic is showing up as your domain name. If not, it is most likely fake traffic.

Have a look at the Query Analytics report in your Search Console. It should start showing data after about 3 days. Does it confirm the same number of clicks that Analytics is reporting as search visitors from Google. If not, it also indicates possible fake traffic.

[Kristen_Sweetma]

how do i add a secondary dimention of hostname? im not even sure what that means.. 

Yes both analytics and search console show the same data.

[Tony_McCreath]

If the search console shows the same traffic, then it's real. I'd use that data to work out where your extra traffic is coming from.

Most reports in Google Analytics provide an option to select a secondary dimension to the report. It's a drop down just above the reports table.

A dimension is how a reports table is listed. i.e. what the rows represent. A secondary dimension lets you split those rows up into a second level of information. 

Metrics are the other columns in a report. The numbers related to each dimension (row).

[Kristen_Sweetma]

Do you mean under the acquisition tab Source/Medium? 

I have analized all the data from google analytics, and it does seem to be real traffic. I just doesnt make sense that I cannot find why such a big spike in traffic.. and when I see what keywords they are using to get to my page it always says (not provided) which I find odd.

[Tony_McCreath]

In your example, the secondary dimension option is just above the keywords heading in the table.

Google Analytics rarely shows keywords now. This was since they went https with thier search results and used that as an excuse to stop providing keyword data.

The Google Search Console does provide keywords (queries), country and device information, which you can look at to see if anything different happened when you got this traffic.

You have a high percentage of new sessions and a very low bounce rate. Both could indicate something strange is going on.