Why are you using an ad platform like Adroll or Criteo? Anything you can do in Adroll you can do directly yourself in Facebook and Google... plus not pay a management fee to Adroll.
Criteo is only good once you have maxed out what you can do on Google and Facebook. If you just launched a new store, you won't have enough data to make one of these ad platforms worth the money you are going to pay them each month. Hope you found this helpful, if so please click "like" below to let me know.