I have my first fb ads running. When I selected the purchase pixel it was green. Now the facebook ads are running I went out again and checked the pixel, now it's orange? When I check on my website on the product page with the facebook pixel helper chrome extention it said: Pixel and Catalog Not Paired?
What does this mean and does it require my attention?
Just go to FB help and you can make sure you pair your Pixel and Catalog.