First, I would like to thank everyone here, as I've learned so much from all the other posts and contributors.
I've been working on my website for a few months now and I believe it starts to look good ( but hey, I'll let you be the judge). While the look is ok, I've been asked to increase the website conversion and I've got a few ideas but I'm not sure if I'm missing the elephant in the room. Therefore, I'd like to sollicite your help and tell me what is driving people off, or if there is something that I'm missing or if there is anything you would do differently and why. I know the question might be a bit vague, but having a bit of direction would help me a lot. Our target audience are UK runners.