Plug In SEO Reporting Heading and Subheading Issues

Laura_Fornaro
New Member
4 0 0

I'm using the Brooklyn template for my shop, www.duckwells.com.  I used the Plug In SEO app and it is reporting issues the headings and subheadings and recommends changing the coding.  

Given I'm not a coder, and I love the way my shop looks, I am reluctant to make changes that would impact appearance.  Can anyone tell me if this is a non-issue or if the changes are necessary to obtain proper SEO.  

I can't understand why Shopify would provide a template that has incorrect coding so I'm hesitant to obey a third party.

Thanks very much.

 

Laura

 

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Tony_McCreath
Shopify Expert
240 0 38

The SEO app is probably checking for h1 tags. Each page should ideally have one main heading, indicated by using the h1 tag. Sub headings should use h2, sub sub headings h3 etc.

This provides a bit of a semantic clue to search engines. If it's in an h1 it should be defining the content of the page. h2s, h3s define subsections of the page. Just like in a book.

People have spammed them enough that the major search engines take it with a pinch of salt. e.g. an h1 in the footer in small text is not really important. And big text at the top of a page is, even if it is not in an h1. 

So it's not a big issue anymore.

Most of your pages are fine. They have one h1 that contains text that describes the page. Perfect.

However, your home page contains an h1 wapping your logo, and h1's for each of your slides, and an h1 for the featured section. 

The logo one is mostly a waste of space. It should be changed to match the way all the other pages do the logo. Without an h1.

I suspect the idea is that each slide had a different sub heading, while you placed the same brand name on all of them. Not an issue and I suspect leaving them as H1s is the best move, as they are identical.

Or, you could add a real heading to the page. maybe using a tag line above your introductory paragraph. Tell people in big writing what you sell.

The featured collection heading should be an h2 to indicate it is a sub heading.

 

Technical SEO Consultant - Specialising in setting up Structured Data for Rich Snippets, Google Analytics for advanced reports and the Google Search Console for efficient crawling.
Brad27
New Member
1 0 0

Hi Laura,

What are the specific of the issues that it is reporting? - it would help me out if you provided the errors and what pages they occured on.

 

SEO Administrator - WebSiteAdvantage.com.au
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Laura_Fornaro
New Member
4 0 0

Thank you for your response.  This is the report from the app regarding the heading:

CHECKING: HTTPS://WWW.DUCKWELLS.COM/ SET UP

MADE CHANGES? RE-CHECK THIS

HOW TO FIX YOUR HEADING

WHAT'S WRONG

  • There's more than one H1 tag on this page.

This is the response to the subheading page:

CHECKING: HTTPS://WWW.DUCKWELLS.COM/ SET UP

MADE CHANGES? RE-CHECK THIS

HOW TO FIX YOUR SUBHEADINGS

WHAT'S WRONG

  • There are no H2 or H3 heading tags on this page.

 

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Matt116
New Member
20 0 0

Hi Laura, 

Might I suggest a different, free, plugin that can take care of all of this for you?

I recommend Experimizer (https://apps.shopify.com/experimizer). It's an app from the Shopify App Store that will automatically take care of both the SEO on your site, as well as optimize the social sharing aspects as well. Over time it actually learns what SEO and Social Previews work best for sites like Google, Facebook, and Pinterest and will automaically optimize to those, making sure you get more traffic. 

It's free and really easy to set up. If you have questions or need help let me know!

You can get it here: https://apps.shopify.com/experimizer

 

Best, 
Matt

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