We are really trying to push preorders. We currently offer preorder sales on upcoming collections. Customers pay a 50% deposit upfront and the remaining 50% balance when the item is ready to ship. So far, being able to split up payment for the item hasn't been enough of an incentive. We're thinking about offering 20% off if you preorder, along with the 50% deposit split. Would that be too confusing? Should we ditch the deposit split and just charge the full discounted price? Something else entirely?
Heres our current Preorder product page, vs a draft of a page including a 20% discount and 50/50 deposit split.
Id love to hear ANY thoughts related to preorder campaigns? What have you done that's been successful?
We have had clients have people pay the full amount on higher ticketed pre-order items. I don't think this has anything to do with your discount and more to do with your traffic. $95 is not that much for an item online. I would double check you are targeting the right people before you assume it's your discount. Lots of people fund Kickstarts campaigns at this level without thinking.