Problem with Google Merchant Center - Items Expiring

New Member
3 0 3

Yesterday (10/05) we had a problem with our Google Merchant Center, with 60% of items planning to expire over the weekend. This morning (11/05) I have logged into the Merchant Center and seen it has now gone up to 95% expiring items, which is our entire store.

How can we re-upload / re-sync our items with Google immediately? 

Shopify Partner
377 51 67

Hello @maiidment !


The main reason why your items may be expiring is because you probably haven't updated your product data in the last 30 days. In order to keep the product information displayed on Google Shopping up-to-date, all products expire after 30 days. If you want your products to remain active, you'll need to update your product data.


Sign in to your Merchant Center account.

Click the tools icon, then select Automatic improvement under “Settings”.

On the following page, you can enable automatic item updates for price, availability, or both price and availability.



Digital Artisans

Hatim Ayoub | Designer | Developer
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Shopify Partner
921 35 202
  1. Go to Google Merchant Center
  2. Top right corner, click on the gear icon
  3. Select Automatic Improvements
  4. Click on the tab Item updates
  5. Disable automatic item updates
  6. Contact Shopify to force a manual update for all products
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