I agree with @stevelam when he says "write for your customers first and foremost.". You need to determine what your customers are searching for about the product...and that should be your focus with SEO efforts. There is a process you can put in place to create original content that customers are actually interested in seeing...and it involves product Q&A. I'm sure you've seen this on Amazon's product pages where you can ask a question about the product...you need this on your store. Here's why:
Customers Ask Questions Other Customers Ask
Customers Ask Those Questions on Google
As mentioned above, customers ask similar product questions on Google....so your product page can rank for those questions/phrases. If you add a product question and answer app that spawns new landing pages for Q&A threads, then you'll even see those drawing their own traffic and featured in Google results like this:
That's a great way to attract more organic search traffic and relevant visitors to your store.
Use That Engagement to Revise Product Descriptions
Finally, through the engagement on your product Q&A content....both on the product page and through organic results....that gives you insight into what your customers are actually searching for online and then you can work that into your product description. This is a consistent process that you can have in place which just gives you consistent growth in relevant content that can sell more product, and also enabling you to optimize your product descriptions in an informed way.
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