Purchase Event not working in Facebook Pixel

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New Member
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My pixel is set up correctly, and I can view it in the pixel helper when I'm on my website.

However - it is not firing for any conversions. I've done a couple test purchases and they don't show up in my pixel.

Also, when I'm viewing my checkout page, there is no "purchase" event listed in the pixel helper.

How can I get this working? It's tracking everything properly except conversions.

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Shopify Staff
Shopify Staff
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Hey there!

Aria here, one of the Social Care Gurus at Shopify. :)

Strangely, when you set up a Facebook Pixel, the purchase event is not set up by default. What you will need is a custom conversion.

This Facebook help page explains the steps you need to take in order to set up these custom events. You can create up to 100 custom events per ad account.

I hope this helps. :)

Aria
Social Care Guru

Aria | Social Care @ Shopify
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Hi Aria!

 

I've also tried to add my purchase pixel and it's not working properly. When I ran the initial set up, I created the purchase event as when someone clicks "complete purchase" through the checkout process, however, I didn't see that working and I since have deleted the event. Now, the event isn't working at all and I'm trying to figure out how to get it back up.

 

If I create a custom conversion, how would I do that if it has to be based on the URL? I can't find anything that shows that the confirmation URL would be on my account. Is it any URL that contains "thank you"? If so, am I then able to pull in the order value as well? Would love to hear your input.

 

Thank you,

Daniel

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Daniel, you shouldn't have to create a custom conversion to track purchases through Shopify's standard FB pixel setup. Shopify will send a Purchase event. In most cases, you just enter your pixel ID in your online store settings. That's it.

 

Are you using any upsell apps or other apps that can change the checkout? These will interfere with the standard setup.

Run Google Shopping ads? Get the free definitive guide to Google Shopping for Shopify (no optin required): https://www.digitaldarts.com.au/google-shopping
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New Member
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Hey Josh 

I'm having a similar problem here, simply because Shopify's standard FB pixel setup isn't returning an accurate amount of conversion. Neither Purchases nor the "Initiate Checkout"-event are being reported back properly. We are not using any apps that could change the checkout. 

What can we do? 

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