I noticed at the beginning of January that my sales (which I am positive are coming from the ads, because we are fairly new and unknown) are not being reported on Ads Manager. My sales are however being reported in Events Manager. Does anyone know why this could be?
Second question... please see the screenshot below. Purchases is 19 and this is the total number of sales I have had in the time frame (FB ads + friends, word of mouth etc). Is this right? Or should this only be counting the number of sales I am receiving from FB ads? I guess what I am trying to say is, does the pixel record my total sales or solely sales from FB ads?
Thanks in advance!
To be able to help you further; kindly answer the following:
In Events Manager from Pixel, you see all of the purchases made on your website (so they might not be coming from your Facebook Ads).
You should see the purchases attributed to your ads in the Ads Manager (if there are 0 purchases, there might be a problem with the settings or the purchases came from different source). If you can, please, provide me with the screenshot from the Ads Manager.