Hi, Shopify guys! ?
ROAS is Return On Advertising Spend, a marketing metric that measures the efficiency of digital advertising campaigns. ROAS will help your online store evaluate which channels and methods are working and how to improve future advertising efforts.
We’ve prepared a complete guide with step-by-step instructions on setting up Facebook retargeting for your Shopify store that will help you to increase ROAS.
- The Key difference between ROI and ROAS
- How to Add Facebook Pixel to Your Shopify Store
- How to Set up a Retargeting Campaign
- Static vs Dynamic Retargeting
- How to Measure ROAS
Hope it helps!
Read this too. It's a guide on how to get started with marketing for your Shopify store (with a checklist too).