We're working on an SEO tune-up package designed to fix common issues and set things up to help indexing etc. I'd be very interested to know more about the issues you have. Could you provide more details?
Thanks for your reply, were having duplicate content issues with product type and tags as well as pagination. I've had the canonical tag installed and checked (twice).
I'm struggling to get product pages to rank unless they are really long tail keywords searches and also struggling with some collection pages (some collection pages rank really well and others that are optimised for less competitive keywords don't). Some product pages are displaying meta data that is Months old so i'm assuming some product pages aren't be crawled. The collection pages that do rank quite well I change the meta description I can see the SERP change within a week, the collection pages that don't rank well the SERP just doesn't to update.
I spoke to someone from moz who mentioned that we could do with a schema lookup on our product pages as well as something to do with why those pages aren't being crawled but for the life of I can't remember what it was.
I had a company run a 'diagnostic' and they said they identified a number of other more critical on page coding issues (as well as the above) but they only offered a expensive complete SEO package I've been doing SEO myself for the last 6 Months and I have actually made quite a difference to our organic search results, I'm also tracking them via moz.
Another issue is I've been trrying to build good quality backlinks, I've had some success but they aren't showing on the MOZ bar so I'm assuming I'm not getting any 'juice' from them. Part of my strategy was going through my competitors backlinks and identifying which ones looked good (relevant websites, high DA & PA and low spam scores) I then manged to get similar backlinks to my site but they just don't show Months later, not sure if this is related to my ranking issues.
So its the duplicate content and whatever these other critical coding are.
It sounds like your looking at the Google search Console duplicate report. This is a very basic report, and any errors it states should be analysed to see if they are real:
It does not understand canonicalisation. So will report duplicates even if you have added canonical tags to fix it. I'd be interested to know what you are trying to canonicalise together.
It only reports if the title or description are duplicate. It does not know if the page itself is different.
For example it is common for paginated category pages to have the same title, but different content. So it's not a duplicate nor a problem. One simple fix there is to add the page number to the title and description.
Tags are traditionally considered low quality content pages. I would have them noindexed. I'm surprised tag pages don't include the tag name in the title and pages heading. Maybe the template can be improved to do that.
I could not find any type pages. From what I've seen Shopify also create very thin type pages and probably with a default title. Ideally you want these pages to be richer with titles, descriptions, summaries, and then worth indexing. I'd consider noindexing these as well, unless you find a way to make them valuable.
Google has a complex crawling scheduler. So some pages may not be re-crawled for months, while other pages may be hit every 5 minutes. Do you find the pages doing well are the ones with unique content in them, like collections with introductions? You can try to speed up indexing in the Google Search Console via Crawl->Fetch as Google->Submit to Index.
With schema you are talking about structured data. You can use this to formally define your Products, Reviews, Business Details etc. It has no known effect on ranking, but it can give you rich snippets, like review stars. Shopify typically has some of the markup in place. In your case you have Product and Review markup, but it is incomplete and has several errors.
Moz is not Google. If you want to see what links Google has found look at the report in the Google Search Console. That's also where you can see more real data about what searches you are showing up for, and your ranking.
I suspect you don't have a specific ranking issue, beyond you are not getting the rankings you want. Just keep at the improving and testing of your content, and hopefully your website will start to gain authority and those rankings.
p.s. Please remove that annoying popup that repeatedly stops me browsing your website. It blocks the page with two options I do not want to select. Then takes 20 seconds to let me back in when I do select, and takes me to another domain I did not want to go to!!!! No harm in suggesting people switch sites, but don't force them to make decisions like that when you should be wowing them with your products.