Regional Support: Marketing (India)

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Shopify Staff
Shopify Staff
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Learn more about marketing while running your Shopify store in India.

This thread is part of the Regional Support threads offered for merchants based in India. To see which other topics are available, you can visit the India hub here.

Marketing can be a daunting task; however, if you have a strategy in place and are consistent with your content you will see results. Marketing is all about delivering the right message, to the right audience, at the right time. Let’s explore some resources to help you get started!

  • We have a great guide which will help you build your marketing strategy that you can read through here.
  • We also have a comprehensive guide to help you make your first sale in 30 days. Check it out here.
  • To level up your digital marketing skills, take free courses through Shopify Compass here.

Once you’ve read through the resources above, you should have a good sense of the different ways you can deliver your company's message. When marketing your business in India, it’s important to understand key elements of the market which will help you successfully market your product. Keep in mind the following:

  • Your content should be primarily in English. None of the top ecommerce sites in India have a non-English option.
  • Marketing should be mobile first. Optimize ads for mobile use as 87% of relevant internet access in India is mobile.
  • Facebook is the top social media platform in India. Utilize this channel to connect with your target audience effectively.
  • Google is the top search engine in India with a 96% market share. Utilize this platform to reach your audience both organically and through paid search.

To ensure you are delivering your message at the right time, utilize the following apps to stay connected to your customers:

If you have any questions or comments about marketing your business in India or abroad, please let us know in the thread below.

Elle | Social Care @ Shopify 
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