SEO - Image Alt text best practices

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Hi Guys .

 

I'm updating my Image Alt texts on my site . Its a fashion site , so for 1 product there are up to 5 different images.

Its going to be very difficult to have unique alt texts for each image , as there is a main image , and then say a

side view , back view etc....   all that differs is the camera perspective , still precisely the same garment.

 

I'd like to know if I add a unique Alt text to the main picture . and  leave the others blank . would that work well for SEO.

for example :   Model wearing our black pleather leggings     

and leave the others blank , or should I write in (null value)  ??   or should I also add ALT text to the other images

example :  side-view of model wearing black pleather leggings .

 

I'm concerned that there is going to be duplicate content , ie: the same words duplicated as Alt text.

that's not good for SEO. 

 

any advise is appreciated .  many thanks

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Shopify Staff
Shopify Staff
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Hi there @RozeCollection!

 

Don here from Shopify. :)

 

I checked in with some theme specialists here who confirmed that it would be a good idea to add alt text to all your images for SEO and accessibility purposes.

 

If you have variant images which differ slightly, then you should add alt text to these also which will reflect the specific contents of that image.

 

You can add this text via the theme customiser or the product page in the admin.

 

In addition to being beneficial for SEO purposes, they are also good for accessibility as some customers may need to use screen readers or other sorts of accessibility devices.

 

There's a good external guide here on why alt text is important for SEO purposes, and that site, in general, is a good non-Shopify resource for all things SEO.

 

Are you still building out your site and thinking about how you will be marketing your store, or have you been selling for a while in a given niche or market?

 

 

Regards,

Don

 

Don | Social Care @ Shopify
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thanks Don .  so it would be perfectly fine to just duplicate the Alt text , and add the vantage point .

like side-view of blue Italian denim jeans , while the main picture is - blue Italian denim jeans ?

 

doesn't this create duplicate content -  blue Italian denim jeans ??

 

when I check the SEO , I'm picking up duplicate text .  its almost impossible to describe each

Alt text uniquely .    I'm also worried search engines pick it up as spam / SEO padding

 

advise.

 

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Shopify Staff
Shopify Staff
557 24 59

Hi again @RozeCollection!

 

I just conferred again with a theme specialist here who advised that though duplicate alt text content would not give you any negative results for SEO purposes, nor would it give positive marks either.

 

Their advice was to add alt text to all images, but to do your best to differentiate it for the different images you are adding it to.

 

Unless you are describing the exact same images, you should not be using the exact same alt text.

 

Check out the guide I linked above for good advice on crafting great alt text and spend some time thinking about the best way to implement this for your store.

 

All the best!

 

 

Regards,

Don

Don | Social Care @ Shopify
 - Was my reply helpful? Click Like to let me know! 
 - Was your question answered? Mark it as an Accepted Solution
 - To learn more visit the Shopify Help Center or the Shopify Blog

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thanks Don . appreciated

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