Thanks for reaching out with your question. My name is Tira and I'm here to help.
I recently provided some resources on increasing your SEO and how you can set-up your SEO on Shopify, and how you can do your own keyword research to find keywords that align with your branding and the customers that you want to forward to your business. You can check out the thread here: SEO Feedback. Let me know what you think.
I looked up your store on Google using the email address that you have on your Shopify Community profile, and noticed that your store has a lot of great products with minimal descriptions. I recommend adding some value to your descriptions that outlines what benefits your customers will receive from purchasing your product.
Some questions to ask yourself are:
“What will my customers feel when they wear my product?”
“Who would they be with when they use this product?”
“Where can they use this product?”
“Why do I like this product?”
You'll want to focus on the kind of value and what your customer will experience. Customers will buy from a business based on the emotions they feel when they purchase a product. Here's a blog post that dives deeper into this concept, that might inspire you. When was the last time you bought a product, and how did that feel?
We've also got some blog posts with tips and tricks to help you write fulfilling copy that'll help you draw your customers to make a purchase on your store:
Product Pages: 16 Examples and Why They Work
When you add product descriptions that provide value to your customers, it’ll make it easier for your business to show up in search engine results.
Can I ask, who are your current visitors, and where are they coming from? Have you already tried marketing with Facebook and Instagram?
Getting a steady stream of visitors is not easy and it will take you lots of works to get it right. Starting with SEO and focusing on organic traffic are the right steps.
I. First, you need to define your store structure
With Shopify SEO, we'd recommend you use Hierarchical model, that should look like this:
In Shopify, you'll generally use the following page types:
The Homepage should be on top of the hierarchy, followed by the main categories (level 1), sub-categories (level 2) and finally the product pages (level 3).
This structure helps you to achieve the 1st golden rule in the site structure: No more than 03 clicks - simply put, potential buyers should be able to find what they're looking for in three clicks or less. Besides a better navigation experience for users, this 3-click rule allows your Homepage to distribute its authority to all of your major categories and product pages, thus, providing them a better chance to rank highly.
II. Then, do keyword research
The following tools can help you to get keyword ideas that you can use for your online store
Head-to-head with Amazon, Aliexpress is one of the biggest eCommerce sites, and also a goldmine of keywords. To tap into its potential, first head over to Aliexpress, enter a keyword that describes your products and check the suggestions.
The suggested keywords are often long-tail keywords, which tends to have a clearer buying intent, convert better and have lower competition.
This tactic can be easily replicated on Amazon as well!
Answer the public is a great tool to explore long-tail keyword ideas. Head over to Answerthepublic.com, enter your broad keyword (dog toys).
Wait for a for minutes, and get access to a bountiful of long-tailed keywords that can be used for your blog pages, or for your product pages.
Similar to Answerthepublic, Keywordtool.io helps you explore long-tail keyword ideas. Free plan is available, but you'd need to upgrade to see more details, like search volume and keyword difficulty.
III. Then, You'd need to optimize your on-page SEO
Before we dive in, check out this sweet summary of a perfectly optimized ecommerce product page:
Related article: How To Make Your Product Pages SEO-Friendly [Tutorials]
Step 1. URL
A simple rule to follow:
The URLs of your Product pages should be short, easy to scan and contain your focus keyword.
You might have seen an URL for a product page like this: storename.com/collections/collection-name/products/products-name and there are discussions about why long URLs like that are not preferred by search engines.
While it is true that Google, or any other search engines, prefers short URLs, Shopify’s built-in SEO capacity also helps you canonicalize your product pages - to put it simply, it tells Google which version of your product page is the primary version.
In this example, we can see that even though, the current URL is: https://beariestore.com/collections/bearie-t-shirts/products/short-sleeve-t-shirt-bearie_sleep
The canonical one is a shorter version: https://beariestore.com/products/short-sleeve-t-shirt-bearie_sleep
So you can rest assured that Shopify makes your URLs look good in the search engine’s eyes.
Step 2. Title
Naturally, you want to include your focus keyword in the Title tag, whether it's a product page or a blog page.
But that's also what everyone is doing. To take it to the next level, you'd need to:
These click-magnet words help you increase your CTR, a higher CTR = more clicks = more sales. Quick math!
Check out how Shopify SEO built-in tool makes it much easier for you to edit Page Title and Description.
Step 3. Meta description
Similar to the Title tag, Meta description should have less than 320 characters (as indicated in Shopify SEO section), including focus keyword, related keywords and product features.
Now this is where most SEO beginners got it wrong - by cramming keywords into the meta description - in fact, it won't help at your SEO at all. Your meta description should be:
Why? A persuasive copy helps your page get more clicks, and a higher CTR tells Search Engines about the attractiveness of your page - playing effects in climbing to a higher ranking.
PRO TIP 1: Now, Shopify SEO built-in tool shown above, without a doubt, is pretty handy to most SEO beginners. Unfortunately, the configuration was a bit outdated - Google no longer counts Title tag and meta description in the number of characters, it uses pixels instead. So how do you get the perfect SEO title and meta tag for your Product Pages?
Use this tool as an additional resource when crafting your Shopify SEO copies:
Simply enter your Title, Meta and URL, and get an accurate SERP simulator to see if your Title or Meta are chopped off where it matters! As you can see, the Title should be under 560 pixels, URL should contain less than 560 pixels and META tag should be 990 pixels.
PRO TIP 02: It's easy to get lumbered with writing title tags and meta tags for your product pages, especially when you have hundreds of pages. How can you make it easier? By spying on Google Ads results of that keyword!
Head over to Isearchfrom.com, enter your keyword, choose your Language, Country and Device.
In an instance, you can see all Google Ads results, plus organic results for your keyword. The 1st Google Ads results are often the ones with the best Click-through-rate, which means you can take them as the standards, or inspiration to write your own copies.
Notice the meta tag of the Ad from Chewy.com - it has the focus keyword, brand name, a number of proof (18000+, 24/7), power words (Free, Now, Low Prices). This is a good example to learn from and apply for your own Product pages.
Step 4. Body content
Most category pages or product pages get straight to the products with no introduction — which isn’t good for User experience, and for Search Engines.
You should aim for at least a 300-word intro with your keyword included at least 2-3 times. (But don’t stuff it in there — make it flow and look natural.)
After that, you can use User-generated content, especially Product Reviews to rank for more keywords and increase conversion rate probabilities. Check out this example for Solo Stove where they masterfully combine Long-form content, Video content, Product Reviews and Excellent product usability wrapped up in a nice design.
To sum up, check out this format from Bigcommerce.com
Learn more about how to design a rocking product page with PageFly's Ultimate Guide to eCommerce Product Page Design.
PRO TIP 1: Avoid using jargon, overcomplicated words. Use words and phrases that your customer uses.
Use Hemingway app to check if your content can be easily scanned and has good readability.
PRO TIP 2: Use LSI (Latent Indexing Intent).
LSI keywords are essentially keywords that are semantically related to your main keyword, used in a search query. These LSI keywords supplement the main keywords and act as helpers to give stronger contextual information to the search engines and users.
Simply enter your focus keyword in LSIgraph.com
Let LSI database do the heavy work, and get a list of LSI keywords that you can use for your Product Page content
Step 5. Image ALT
Google can’t read images, they rely on alt text to know what it’s about which provides you another opportunity to include your keyword on the page, but only if it's relevant.
Keyword cramming is never good, whether in Page content, or in Image ALT. Write ALT text like you're describing the images to a visually-impaired person.
To optimize your Image ALT, check out this Shopify SEO app:
Avada SEO Image Optimizer helps you quickly optimize your Alt tag, among other great options like Meta tags optimization, SEO checklist or auto-complete Google Structured Data.
I hope my answer is of any help to you - if it is, let me know if a thumb up or like
For more tutorials, check out this guide: https://pagefly.io/blogs/shopify/shopify-seo-how-to-guide-for-beginners
Let me know if you need anything else
Do this for your SEO issues :
And for Facebook, I suggest you use social media campaigns for quick results. We have a lot of strategies for making campaigns that will as result give you more leads and ultimately customers.
SEO strategies are crucial for your marketing success, but often they are overlooked. Researching keywords for your niche is not hard as it may seem. But, before you jump on to research keywords to drive traffic, you need to ask yourself specific questions.
Who are my target audiences? What do they like to see? Who are my competitors? What are they doing?
Once you answer these questions, you will get a rough idea of your target keywords that you could use.
Further, you could research the trending keywords in the market, the keyword that your competitors are using to rank, use Google keyword planner, and target words with less competition and more search volume.