SEO Question - Should I use sequential headings like this, or just regular text like this (CX Posted)

Nicholas_Burt
Tourist
15 0 1

I'm concerned the H1 and other headings don't look as good as the regular text.

Are headings that important for SEO? 

Also, does the use of heading look as good as without?

With headings: https://burtsbargains.com/products/black-and-floral-tankini-swimsuit

Without: https://burtsbargains.com/collections/fashion/products/boho-womens-multi-layer-feather-necklace

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SEOCrawler_co
Tourist
11 0 2

Yes headings are important for SEO! There is a lot of information out there about how they affect SEO and how to use them. Check out my screenshot though - The product name is actually coded as the h1 so you are ok to not include a second and if you do I would suggest h2 and something different than the product name.

Nicholas_Burt
Tourist
15 0 1

Great advice, thank you. 

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SEOCrawler_co
Tourist
11 0 2

Glad to help!

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Nicholas_Burt
Tourist
15 0 1

Real quck, does it have to be in heading order? H1 to H2 to H3? Or can I go say straight to h3 after the h1 title??

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SEOCrawler_co
Tourist
11 0 2

It's not ideal to skip. There are reason's to keep it in order such as screen readers and accesibility, but it isn't a make it or break it type of thing for SEO it would just be best practice to have an h2 before h3.  If you are wanting to use h3 instead of h2 because of size that can be done within your themes CSS.

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Nicholas_Burt
Tourist
15 0 1

Yes, it is a size issue, but I don't know how to adjust the theme css. I selected a smaller base font size, but still....

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Nicholas_Burt
Tourist
15 0 1

So I'm in the CSS code. I want to adjust the heading sizes down, and also reduce spacining between lines and lower heading levels. 

Can someone advise?

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SEOCrawler_co
Tourist
11 0 2

Check out this thread

https://ecommerce.shopify.com/c/ecommerce-discussion/t/adjusting-header-and-footer-size-220560

You would go into your style.css and adjust the h2 tags size

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Nicholas_Burt
Tourist
15 0 1

h2 {
  font-size: em(floor($font-size-header * 0.78));
  text-transform: uppercase;
  letter-spacing: 0.1em;

  @include media-query($small) {
    font-size: em(floor(($font-size-header * 0.78) * 0.9));
  }

 

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