I'm trying to improve SEO for my shopify store. I'm wondering if re-working on URL for my product page will help improve SEO.
For example, this is one of my product URL: https://cozydeliver.com/collections/tanks/products/pride-sqaure-neck-tanktop?variant=40074768777378
For Gymshark, this is their product URL: https://www.gymshark.com/products/gymshark-jammer-swim-shorts-black
Their product URL structure is www.gymshark.com/products/[brand]-[product_name]-[product_color]
Anyone knows if there is easy to way mass update all product URL to the above structure?
Comments and insights will be much appreciated. Thanks
This is Puneet from unbundl.
One of the easiest way would be to create new links altogether:
Other method would be strategically use Bulk Editor.
These might not be easy methods and would require little bit of work.
@puneet_unbundl thanks for your reply.
That might seem work for historical URL link. However, for prospecting product URL, manually changing one-by-one is time consuming. Especially the color variant also needs to be in the end of URL.
I'm more looking for a rule or code that I can write once and can apply the rule to all product pages..
Take a look at Mixtable's Excel-like spreadsheet interface for the bulk editing question. Mixtable is essentially Google Sheets, but with all Excel-style formulas and behavior. And it seamlessly syncs to and from Shopify. To change the URLs of products you'll need to map the Product handle field to a column, and then you can change the handles in bulk just like you would in excel (copy/paste, use a formula, etc). Take a look at how to bulk edit your Shopify store's data.
If you posted many of the products, you can try this app SEO Booster - a Shopify SEO app.
It has long URLs features: It scans all your long URLs and allows you to fix them.