I checked out your site and noticed you don't have a blog. Shopify sites have a built in blog you can use to write articles that will engage your customers. Regular creation of new content is also a great boost to SEO. The more often you blog, the better your SEO ranking will be - especially if you make sure your blog posts are relevant to what you sell.
You can also send free products to other bloggers who do product reviews - I've found that this is the easiest, cheapest way to create backlinks to your site that will boost your SEO. I find a lot of bloggers that I've worked with on Instagram. I had no idea how many product review blogs there were out there. It's kind of crazy.
Also, make sure all your images have descriptions. With SEO, the more frequently your page mentions a certain combination of words - "cat jewelry" for example - the higher your page will appear for this word combo.
Improving your SEO ranking definitely takes time and energy - any of the quick fix companies people have listed will likely cost you extra money that, if you're like me, you can't afford to spend.
Best of luck!
Don't give up or feel frustrated just because you haven't seen results in two weeks. SEO takes time, so be patient! (I know this is the last thing you want to hear as a new store owner). SEO, especially for a brand new store, can take 2-3 months before you start seeing results.
In the mean time, it's important you do the following:
1) Improve your product pages - Starting with your most important pages (i.e. the ones you want to sell more of) make sure that your product descriptions are thorough.
As an example, the product description for your Cacoon Style Cate Ears Bed is:
You can't go wrong with this one! your cat will never thank you enough for this warm, snuggly bed.
Unfortunately, this is much too short for the search engines; nor is it helpful for people shopping on your site. Don't be afraid to talk about your product and point out the obivous like colors, size, material, etc.
If you need some inspiration on writing product descriptions, check out this article on Rivendell bikes - they are brilliant. :)
Also, add "alt tags" for every product image. Alt tags should briefly (2-5 words) and accurately describe each picture. And each picture should have a different alt tag - even if the only difference is the color.
For example, one alt tag could be: "Brown Cocoon Style Cat Ears Bed" and another could be "Grey Cocoon Style Cat Ears Bed" and anothe could be "Red Cocoon Style Cat Ears Bed"
2) Either setup a blog or use video to create content
Blog: If you like writing, create useful, fun, or entertaining content around cats (and there should be no shortage of this!). You could also write a blog post comparing the different cat beds and talking about the pros and cons of each one and who might like one over the other (again, see how Rivendell does this).
And I second Josh's comment to look through Backlinko, he has some excellent and clear content. Start with his YouTube videos: https://www.youtube.com/user/backlinko/
Video: If you aren't camera shy, create videos of your products or create useful, fun or enteraining video content around cats. This could be published on Facebook video, Instagram, and/or on YouTube.
Just by adding this content, especially blog posts, you will not only be adding excellent content that will help you from an SEO standpoint, but you will also be building a brand. ;)
Good luck and let me know if there's anything I can clarify for you!
actually when you get over the confusing part you will find SEO very addictive, and spend hours tweaking and fiddling it, like me (or maybe im just a nerd).
i took a look at your site's page source. one thing I notice, your website is 'crazeecatlady' but you are not using it much in your site, you had been using more 'crazycatlady'. so it's up to you which one you want to rank for. no right or wrong. and SEO has to be constantly adjusted especially as your business/business goals shift.
Individually tweaking SEO for dozens of products can be time consuming, i recently went from free to pro for 'Plug in SEO'. It is run by Daniel and he is extremely responsive. Shopify doesn't have the robustness in terms of SEO options like wordpress does, so by far I have found 'Plug in SEO' to be the best IMO. Even his free version is enough to start off already.
Bon Chance my fellow cat lover!
Jared - you are totally right - SEO can be totally confusing. As an old client of mine said, "You can ask 5 SEO guys the same question and get 9 different answers..." It's kind of true.
So here are a couple of things:
I'm not an app, I'm not an SEO business, I'm a store owner like yourself. I found that the best way to optimize my SEO was to include the item in not only the TITLE, the DESCRIPTION, the SEO details and more.
So if you are selling A "Plastic Blue pail" for the beach, you want to make sure that wording is also in the product description, and in the SEO fields on each of your shopify product pages, this is a taxing thing if you're already set up but it's a good RULE fo thumb to keep using it as you add products.
And in your SEO use things that may be related "Blue, Baby Blue, Azure, Pail, bucket, etc."
hope this helps
Amy McWilliams has a good point, but commented that if you've already edited these items, it can be a taxing thing if you're already set up.
If you export your products > open in Excel or Google Docs > edit those fields she recommends > save as a .csv > and upload back into Shopify, you can do it much faster without visiting each...and...every...product...page. :)
If it were easy, we'd all be billionaires by now. :)
I've been doing SEO for nearly 20 years and run an agency currently. As time goes on, SEO becomes increasingly just "marketing with an understanding of how the web works". And just like all marketing, it's a process.
If you're brand new though, I'd start here: https://moz.com/beginners-guide-to-seo
Our agency has a process online that's much more advanced (actually, the most advanced I've ever encountered), and about 60% of is online and available for free too: https://northcutt.com/wr/
It's all based on this research: https://northcutt.com/wr/google-ranking-factors/
Best of luck.
Might as well chip my 20c as well. This will be rather long I'm afraid, but useful info.
SEO isn't actually confusing, the issue is that every SEO will tell you something completely different for the same issue.
Just have to be careful what advice you take, as advice from one person may tank your site. BUT...
It's a 2 phase process really. Phase 1, on-page elements, Phase 2 off-page elements.
Phase 1 is your box standard on-page things like, H1's, H2's, Titles, Meta descriptions, Product and category URL's, Schema Markup - ( which shopify does a pretty piss poor job of, so you'll need to input and correct a lot of the changes yourself), Image titles + descriptions + alt text. Make sure you Google analytics and Web master tools are synced, and your pulling internal site search data. ( handy to know what people are searching for on your site, and anything that is returning Zero results or the user is having to search again, you can build those search terms into your product or category pages, or use them to build content around in a blog).
Make sure your Product pages are full of info, check competitors and find out how much is on theirs, then add more.
Ecom is actually fun battle ground between sites, if you really do your competitor research you can target search terms that competitors aren't using, and build your category pages around them. Using Google auto suggest, Google will highlight in bold the words used in the page URL's in the SERP's, and if no competitor is targeting that term, or doing piss poor job of it, you can use it and scoop up that search traffic. - I used this tactic for a client, and it boosted her Christmas traffic by over 1000%and had a sales increase of 45% on the pervious year Christmas.
Using a blog - blogs are great to bump up content keywords of your site. But you want to providing value on here, and targeting the topics your competitors aren't targeting or doing a poor job of. Don't just write stuff for the sake of it.
Phase 2 - Off-page things - ie - link building. Ok so phase 1 doesn't rank you highly within Google, it just gives your site the ability to rank higher, you will see an increase in rankings, but if you want to head up to the top of the search results, you need to build the trust and authority of your site.
When building links, make sure they are relvent to your niche, don't build links from an accommodation directory if your website is has nothing to do with accommodation - obviously.
Get invovled in forums, do some natural blog commenting - yes this is totally accepetable, just dont be spam monkey. Find bloggers in your niche and ask if you can write a guest post for them, not only does this provide a backlink form a relevant source but it also drives traffic to your site. Look for relevant directories you can be on. Do some competitor research and see where they are getting there links from and well...copy ;) , if you can. Use Ahrefs, they have the best crawler out there for this.
And I can go way more into depth in the off page, but this post is already long enough, so hit meup on www.oceanoneseo.com/ask-anything-seo and I'll answer your question on there.
One thing - this takes time, this ain't an over night job, if you have no links coming into your website, then all of a sudden you have 700 within a month - looks a little fishy, be patient and build. Depending on your niche this will take anything from 6 - 12 months, even beyond that in some cases if the competiton is hard.
And whilst all that is happen, just maintain things, provide a good customer experience, and you will be rocking and rolling.
And if it's all to much for your brain to get around, then your best option is to hire someone to look after it for you. This means that you can focus on your website and brand, whilst knowing someone is kicking butt for you and growing your organic traffic.
Hopefully this has giving you some helpful info, and others as well that have some issues.
Wish you the best, hope things fall into place.
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