So I just took over marketing for our store. We started using Shopify about two or three years ago and as I have started picking up where our last marketing coordinator left off, I discovered that our website is no where on Google results searching just our name. Obviously that is a problem.
So my question really is, what can I do for our weebsite that has been established for a couple of years now to boost our ranking and build a solid SEO platform? I am still learning how to use a lot of the software and backdoor parts of shopify, so it helps a tone if reccomendations are pretty specific. Thanks y'all!
I’m Melissa, a Shopify Guru. Thanks for reaching out. As we are unable to see the site, I will offer some SEO guidance to get you started in relation to Shopify. :-)
Here are some helpful blog posts to help you in getting you SEO strategy started:
Also, there are apps available like SEO Manager and SEO Doctor that can help you manage your SEO too if you would like to check them out to see if they would suit the needs of the business. Hope this information helps! You can reach out to the Guru team https://help.shopify.com/questions if you have any questions.
Have a great day!
Melissa | Shopify Guru
Your homepage isn't being picked up, everything else is pretty much.
Through it into Google Webmaster Tools and it should flag the error, most likely your sitemap or robot.txt file is blocking something.
Go into Search Console > Crawl > robots.txt Tester.
In there, at the bottom, test your homepage using the Googlebot. If it doesn't pass, something in your robot.txt is blocking your page from being crawled.
if you need help editing it, let me know: email@example.com
To your success,
Yeah, totally agrees with the two gentlemen's answer from above.
The issue here is pretty straightforward - Either your page is too new to be "picked up" by the search engine or there is something in your .txt blocking your page.
In anyways, while you figure this out, go sort your keywords out as well. It seems like your keywords used for SEO are all over the place.