I have been spending more on adwords, Facebook and Instagram ads than I've been making. I've read some other post and they suggest SEO and/or social media companies to help me. I do run A/B tests where I can but it's time consuming and expensive and I feel like it's just a shot in the dark. Also, I realize I need better organic search or I can never stop paying adwords. Any recommendation on what I should do? If I should use a company I need something very affordable with proven results, suggestions? Thanks!
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Marketing Department of Clever Ecommerce.
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Hi Nikki! Maggie, a Shopify Partner here :)
Paid ads can be great if you are established brand and know your customers very well. You know what age group they are, where are they located, what are their interests etc. If you narrow your target audience with facebook ads / adwords using these elements, your ads have better chance to be seens by the people already interested in your products.
If you are a new brand, you don't have this knowledge yet. You might be GUESSING, but it doesn't mean you are right. I don't think you should choose between SEO or SMM [social media marketing], as both are essential for your website success. You should however outsource either one or both if you feel like you haven't got expertise to optimize your website and drive relevant traffic.
Hope that helps!
We offer affordable SEO services at SEO Doctor. Running ads may get your website to the top of search results but if the ads are not targetting the right people, you will invest a fortune with no returns. Before running ads, your site needs to be properly optimized and easy to navigate around. Also check out processes need to be very simple.
You can email: grace[at]seodoctorapp.com if you need help improving your website.
I have used every variation of ad to drive site traffic for my ecommerce clients and I honestly think that as a newer shop, ads aren't the way to go at all.
Even if you reach the right audience, the fact that they don't know you means that they will be hesitant to buy from you.
Your budget is much better spent on an influencer marketing campaign. I'm not sure how much you know about this technique but you identify someone on Instagram that posts fashion and lifestyle pics that fit with your brand and the audience you want to attract. Contact them. Offer them products of their choosing and a sponsorship fee. You can pay less for them to simply post pics they take with your products including branded hashtags. This way you get around consumer's hesitation around buying from an unknown online retailer. They already trust and follow the influencer and like their style.
Before you launch an influencer campaign, make your feed shoppable. This way as the influencer's followers come to check out your Instagram, they can buy directly from your posts. You can even ask the influencer to temporarily change the link in their profile to your Instagram shop so their followers have easy access to your products and can buy with a click.
Pixelshop has a Shoppify app that is free for 30 days that allows you to create a shoppable Instagram feed. You can sign up for Pixelshop and get the app here https://pixelshop.io/platforms/shopify The shopify app makes your entire inventory available in the Pixelshop dashboard. You connect your Instagram account and link Instagram photos to the products they feature. Instagram followers will be able to click on your posts and see information about the product(s). Each post has a "shop now" button that links directly to the product purchasing page on your website. Having a shoppable Instagram feed allows you to convert social engagement to sales and capture impulse buys.
Pixelshop drives 21% more traffic to your site from Instagram. Traffic from your Instagram shop will convert a 4x's the rate of direct site traffic because they are more motivated to buy. The average order value of traffic from your Pixelshop is on average 6% higher than order volumes from customers who came from other traffic sources!
It's easy to waste money on ads. For the same budget, you can use influencer marketing with an Instagram shop and get much better results that also last a lot longer! Pixelshop is free for 30 days and worth the 5 minutes it takes to set up your shoppable Instagram feed.
I've attached a screenshot that shows you how Pixelshop works.
If you need any help with marketing your ecommerce shop, I would highly recommend taking a look at these blogs:
Hope these help!
Are you tracking your campaigns to see which parts of them are succeeding, and then optimising towards them?
What are your conversion rates like once people visit. Have you looked into possible bottlenecks that are stopping sales?
We'd love to offer you a free SEO audit to take a look and diagnose potential marketing gaps in your site:
It's no obligation!