Adwords can be great addition to your online marketing, and shouldn't be ignored. You need to spend time going through all the information that analytics are providing you with, to make sure your ads are in front fo the right people, at the right times.
You will always have a higher conversion rate from Google organic search than what you will from Google ads.
It's important to realise as well, when you are doing AdWords, you will be competing with 6 other people for that ad spot. And with only 10 - 15% of search traffic going to ad clicks, you will only see 1/7th of that 10-15%, and the top organic results will see upwards of 40% of that search traffic. That's why having a strong SEO campaign is so important.
This is why they need to be so pinpoint and precise to who you are targeting so you don't waste your budget.
Having a solid SEO campaign behind your eCommerce store is vital, looking back at the AdWords, although it gets you in front of people, it doesn't actually build an online presence for you. As soon as you stop paying, your disappear. Whereas, SEO will build your presence online over the course of time, and will turn your website into a valuable online asset.
I'm a Google Partner and specialise in Google Organic Traffic, and I would be more than happy to send you across a video analysis going through everything you need to do to make your store a success online. I also have a couple of great tips that never seem to be talked about on the forums, that I am happy to share with you as well.
If you're interested, drop me an email at firstname.lastname@example.org
and we can discuss things a little further,
You can build organic traffic by writing blog posts that are relevant to your potential customers. If your audience is primarily women you can share mix-and-match inspirations about your products. I am not familiar with women apparel, but I can share my experience with you.
My Shopify app is about helping Shopify stores to have better SEO and Social Marketing. Many of them didn't start for a long time. So I will write about SEO, facebook marketing tips, my startup journey, how to solve "traffic-no-sales", everything related to small businesses. As I am a small business, I am facing the same challenges like them like HR, accounting, marketing & sales (main concern), product development, etc. There are many common issues we are facing.
The most important thing is providing values to the audience. It can help them to solve some problems.
You can refer to my latest blog post about facebook marketing tips: 6 Common Mistakes to Avoid When Making Your Facebook Posts
Michael Fox, we'd like to try your $15/month service. How exactly does it improve ranking? These tools track or summarize or do metrics, but so do Adwords/Instagram/Google Analytics. We've been, like the author of this post, (kind of) managing SEO ourselves, but are wondering what can change (in a.o. traffic, searchability, conversion, and our time efficiency) if a SEO company comes along on the trip.
You should definitely give social media a try. It's a great source of referral traffic. Not just that, search engines have updates their algorithm to incorporate social media presence in establishing the relevance of a brand. So, as busy as you are, you cannot ignore social media.
It's best to automate social media as much as possible. The parts that you can automate are promoting your discounts, products etc.
OrangeTwig can help you with this automation.
There is Free Trial, and then starts at $10/month.
How this helps:
First off, it covers all social media channels - Twitter, Fb, Instagram, Pinterest, Tumblr.
Next, it lets you set a posting schedule, like 2 posts daily across all channels for a month.
What's unique is - It places your products in designs you choose to make your social media posts eye-catching.
Messaging - You can add CTAs like "Buy Now" and "Shop Till You Drop" to your social media posts to drive conversions.
It helps you create occasion based posts, like for Valentine's Day, Mother's Day etc
It helps you schedule and push sales, and Daily Deals like 5% Off on a different product daily.
Shopify itself does not allow you to do this.
If you do not want to offer sales, you can also create and schedule engagement posts like "Tag a Friend Who'll Rock This Dress <insert dress image>", and "Quote of the Day".
But just posting is not enough. You need to get NEW people to see your posts right?
The Orangetwig.com app provides you with Instagram hashtags that will drive the maximum no. of views to your post, such as top hashtags in the yoga category if you sell yogawear.
So much! A good place to begin is ... with Share a Poster tool.
Login on Orangetwig.com. Sign up, Add Shop and Go!
I strongly recommend you to use SEO as it is the cost effective marketing strategy. It helps you to reach people that are vigorously looking for information that relates to your products and services. If you didn't opt for SEO, you are at the greatest risk that you will lose your potential customers as SEO helps you to rank higher on search results.
You are talking about organic search, using SEO can only help you to improve organic search results if you focus on your content strategy, high quality back links, targeted keywords.
Last but not least mobile devices (smartphones, tablets) more searches being recorded then ever before. If you deploy specific algorithms for mobile and local search, you will more opportunities for your website to reach top of the result.