SEO question

New Member
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This questions has probably been asked many times and I apologize for asking. Is shopify very SEO friendly? How is it compared to Yahoo Store? Do you know of any sites that uses shopify with a very generic keyword and is ranked well? Is it easy to implement a CSS/XHTML template with shopify? I know that yahoo store can use their own rtml store design or you can just use the add to cart link and link it on your product page. Please help me answer these questions
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Shopify Partner
141 0 0

Shopify is very SEO friendly particularly if you remember to us sensible handles to create URLs and modify your theme so that titles and META tags include your keywords. It is straightforward to modify themes or build your own theme and IMHO much cleaner and nicer than Yahoo! stores.

Remember however that Google (and Yahoo!) are less and less interested in simple relevance (on page SEO factors) or reputation (links from other sites) and are now focusing on trust (links for trusted sources) to calculate your position.

This means that although you want to start with a very friendly site and Shopify is among the best tools, you will need to focus on building links from well trusted sites and this will require time, social marketing and PR.

The Market Quarter http://www.marketquarter.com French Foie Gras and Food Hampers from London's Borough Market. Follow me @jonathanbriggs
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Tourist
76 0 2

I agree with Jonathan.

I had a yahoo store before shopify. Difference is night and day. Had very little control w/ my yahoo site.

I’ve looked at my competition’s yahoo stores and they all have generic keywords. Only reason why they are competitive is because they’ve been on the web 10+ years.

Yahoo’s RTML is hard to understand from a layman’s background in coding. I was clueless and hired a third-party vendor to create my website who overcharged, took forever and would charge for anything they could after I clicked the publish button.

https://simplysuperheroes.com - Free Shipping In The U.S.
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Excursionist
307 0 4

@svu I agree with Jonathan as well. I’ve been doing ecommerce sites for 5 years and Shopify is definitely a great starting point. With the clean URL’s /products/product-handle-name it provides a sound platform for your SEO strategy.

The CSS/XHTML templates are the easiest I’ve ever seen without question. Most shopping carts have inline HTML and inbuilt CSS which can’t be modified without some serious hacking. Even things like Magento are horrendous – just take a look at this article ”there are 9 css files, 25 XML files, and more than 40 PHTML templateshttp://www.practicalecommerce.com/articles/1037-Web-Design-Tips-Configuring-Templates-Adding-a-Produ...

If you invest and get a good unique design then the rest is really up to you. I started my compatible forms website back in February and ranked on the first page of Google within 8 weeks for our keywords but it depends a lot on what your target market is.

As Johnathon also pointed out once you’ve got your design done there are several factors which will influence SEO but the 2 main ones are:
  • Building backlinks – this is critical to build trust to your site. I spend 1hr per day doing this.
  • Product titles and descriptions – really important for targeting your keywords/phrases and getting people to click when you appear in the natural search engine results. I regularly spend 30mins – 1hr per product to get these right. Don’t make the mistake of using a generic description from other websites that may sell the same products – you need to generate unique content.
Stuart Whitman http://stuartwhitman.co.uk + http://wiki.shopify.com/Stuart_Whitman + http://twitter.com/stuartwhitman + http://hookedonshopify.com
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Shopify Partner
1187 1 60

In addition to the points above, another thing that works well is fresh content. This is a common denominator on the sites I’ve worked on that are ranking well. The Google Bot likes something new to chew on every visit. Use the blog feature of Shopify and try to get a post out at least every month.

Take a look at our Apps: www.bookthatapp.com ♥ www.searchifyapp.com ♥ www.productsassistant.com
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Tourist
76 0 2

@BBG A blog post per month? Don’t you mean per week?

@Stuart agree it’s sweat equity on getting your product titles and descriptions down.

Don’t forget to submit your URL to directories related to your industry/local geography/niche. Look for sites that are linking back to your competition … find out why they are.

https://simplysuperheroes.com - Free Shipping In The U.S.
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Shopify Partner
1187 1 60

Every week would be great. Generally speaking, the more fresh content the better, but most businesses aren’t in the business of writing blog posts (if you’ll excuse the pun) and find it difficult to get anything out. I try to set the expectations of my clients to something that is achievable, yet still helpful from an SEO point of view, which is why I recommend writing something at least every month, while explaining that contributing more often will help with their rankings.

Take a look at our Apps: www.bookthatapp.com ♥ www.searchifyapp.com ♥ www.productsassistant.com
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Highlighted
New Member
36 0 0

Ideally you would want to build a community around your store by utilizing your blog… but this can be difficult. I run a blog as my “day job” and I also have two personal blogs so I’m pretty tuned in to the blogger mentality, but even I find it hard to concentrate on my store blog when I’m doing work on the store site. There just always seem to be other things that are higher on the priority list. My wife writes posts on our site too, but we still only manage at most one per week.

Shopify’s blog tool is also pretty rudimentary and not very SEO-friendly on its own (doesn’t support things like keywords/tags or categories, no plugin support, no monthly archives, etc), plus at least in the theme I’m using (moderno), it was basically just broken on the initial install and I had to cobble it together as best as I could. I’d actually like to see shopify put some effort into this area, as this should be an easy way to build some traffic and PR (the more pages on your site, the more potential PR and the more search pathways for users to come in).

I also think it’s a really good idea to have a couple blog excerpts on your homepage – this is default in vogue, but I had to add it (with the help of someone here) to moderno, and I don’t think it’s in most of the other themes by default either. It just makes it look like there’s more content on your page to search engines, and it’s content that changes (or should change) fairly often.

http://www.tokyorebel.com
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Tourist
185 0 3

Could someone remind me how to display the latest blog entry on the homepage in Vogue? Blushing smiley here I think I deleted it when I started the website…

Now I want to follow tokyorebel advice to get fresh content on my homepage!

thanks!

Fanny http://www.bebecannelle.com
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New Member
46 0 0

i believe its this code



{% if template == "index" %}
            {% if blogs.news.articles.size > 1 %}
        <a href="{{ shop.url }}/blogs/news.xml"><img src="{{ 'feed.png' | asset_url }}" alt="Subscribe" class="feed" /></a>
        <h3><a href="/blogs/news">Blog</a></h3>
        <ul id="blogs">{% for article in blogs.news.articles limit: 1 offset: 1 %}
            <li><a href="{{ article.url }}">{{ article.title | strip_html | truncate: 30 }}</a><br />
                <small>{{ article.content | strip_html | truncatewords: 12 }}</small>
            </li>{% endfor %}
        </ul>
        {% endif %}
        {% endif %}

http://www.sbuckinghams.com

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