SO FRUSTRATED WITH SHOPIFY AND PIXEL! NO CLEAR ANSWER FROM CUSTOMER SERVICE AND NO SOLUTION ONLINE

New Member
9 0 0

HEY EVERYONE, 

I WAS HOPING TO GET HELP WITH MY FACEBOOK PIXEL!

I ADDED MY PIXEL CODE AND ITS TRACKING MY PAGE VIEWS FINE AND THAT WAS A REALLY EASY STEP!

THE QUESTION IS HOW TO TRACK PURCHASES WITH FB PIXEL

I LOOKED EVERYWHERE I CONTACTED SHOPIFY CS, NO BODY REALLY CAME WITH A CLEAR ANSWER TO THIS I DID A TEST ORDER ON MY WEBSITE AND THE ORDER CONFIRMATION PAGE SHOWING THAT THERES SOMETHING WRONG WITH TRACKING PURCHASES 

https://ibb.co/kNj2fH

DOES ANYONE KNOW THE SOULTION FOR THIS! I WOULD REALLY APPRECIATE IT,

I HAVE BEEN RUNNING FB ADS WASTING MONEY WITH WRONG CONVERSIONS BECAUSE IDK HOW TO FIX THIS NEITHER SHOPIFY CS 

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Shopify Partner
163 2 23

First, this is a public forum where members help other members. Please avoid all caps as it is rude and very demanding.

Also make sure you have no ad blocking extensions enabled, this blocks all tracking services.

How to add conversion tracking is explained in the below link. Assemble your code and place it in Shopify > Settings > Checkout > additional scripts.

https://developers.facebook.com/docs/ads-for-websites/pixel-events/v2.12

The below code is an example, with 3 different purchase events, only use 1. Do not copy paste the code from below, use your own code.

 

<!-- Facebook Pixel Code -->
<script>
!function(f,b,e,v,n,t,s){if(f.fbq)return;n=f.fbq=function(){n.callMethod?
n.callMethod.apply(n,arguments):n.queue.push(arguments)};if(!f._fbq)f._fbq=n;
n.push=n;n.loaded=!0;n.version='2.0';n.queue=[];t=b.createElement(e);t.async=!0;
t.src=v;s=b.getElementsByTagName(e)[0];s.parentNode.insertBefore(t,s)}(window,
document,'script','https://connect.facebook.net/en_US/fbevents.js');
// Insert Your Custom Audience Pixel ID below. 
fbq('init', '<FB_PIXEL_ID>');
fbq('track', 'PageView');
</script>
<!-- Insert Your Custom Audience Pixel ID below. --> 
<noscript><img height="1" width="1" style="display:none"
src="https://www.facebook.com/tr?id=<FB_PIXEL_ID>&ev=PageView&noscript=1"
/></noscript>
<!-- End Facebook Pixel Code -->

<script>
// Assuming a single item is purchased
fbq('track', 'Purchase', {
  content_name: 'Really Fast Running Shoes',
  content_category: 'Apparel & Accessories > Shoes',
  content_ids: ['1234'],
  content_type: 'product',
  value: 199.50,
  currency: 'USD'
});

// Assuming multiple items are purchased
fbq('track', 'Purchase', {
  content_ids: ['1234', '4642', '35838'],
  content_type: 'product',
  value: 247.35,
  currency: 'USD'
});

// Assuming multiple items are purchased using `contents` to provide more information
fbq('track', 'Purchase', {
  contents: [
    {
      'id': '1234',
      'quantity': 2,
      'item_price': 10
    },
    {
      'id': '4642',
      'quantity': 1,
      'item_price': 5
    }
  ],
  content_type: 'product',
  value: 25.00,
  currency: 'USD'
});
</script>

 

Google Shopping Specialist - Data Feed Managment Tool
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Shopify Staff
Shopify Staff
481 12 108

Hey,

Aria here, one of the Social Care Gurus at Shopify. :)

Facebook Pixel doesn't track purchases unless you set up a custom event. The Facebook Help Centre has instructions on how to do that here

The only thing you can do with the Facebook Pixel in your Shopify store is insert the tracking code. The instructions for that are in this guide. Assuming you did that correctly, everything else should be done within your Facebook ad manager. 

I hope that helps!

Aria | Social Care @ Shopify
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 - To learn more visit the Shopify Help Center or the Shopify Blog

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Highlighted
New Member
9 0 0

First of all thanks for the tips! And I was trying to be rude lol I'm trying to get attention....but thanks anyways 

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New Member
32 0 0

Hi!

If you are really messing up with your purchase events, I must say stop where you are and give a try to trackify X Shopify facebook pixel app. Trackify X reporting with the help of the new pixel engine is able to generate more reliable reports within the dashboard. You can also adjust the percentage value of purchase events with just a simple click! 

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