Sales attributed to marketing

Henrik3
Excursionist
43 1 3

Hi

How do I find out which marketing campaign is being attributed to such a large sale on our webshop?

Udklip.JPG

I can only see that it is listed with the utm name N / A, and it is not our shopping or facebook campaigns, because they tag with the right utm name. 

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mike_signorella
Shopify Partner
5 0 0

Hi Henrik,

 

The marketing attribution dashboard in Shopify isn't very good. There are several third party apps that are designed to specifically help you understand which marketing channels are responsible for sales. My company ThoughtMetric makes such a tool, you can check it out here https://thoughtmetric.io/. Another good tool for this is called Glew.io, you can check them out here https://www.glew.io/ 

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luke325
New Member
6 0 0

I have been need that attributes for the juice wrld merch just because I have a plan to convert it in to shopify as well.

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Ofer_BeProfit
Shopify Partner
28 0 0

Hi @Henrik3,

Have you tried using BeProfit Profit Tracker?

The app does a lot, but relative to your post:

We've just recently added a new advanced feature that allows you to accurately attribute all of your UTMS. (Our support team will even help you attribute your UTMs if you have a lot)

The result is you'll be able to see:

  • Amount spent
  • Number of clicks
  • Cost per click
  • ROAS
  • and Conversion rates

...for every ad platform, ad account, campaign, ad set, and per individual ad.

You really can drill all the way down into your data to get the most detailed insights possible.

As I mentioned, BeProfit does more than that. With this Shopify profit calculator, you'll be able to:

  • Track your profit history over time
  • Get intuitive visuals and graphs
  • Understand complex business metrics
  • Connect metrics once with smart integrations
  • Spot what factors need improvement to increase profits
  • Make data-driven decisions to optimize your store

Try BeProfit and let us know if you find it helpful. Plus, if you have any suggestions on how we can improve the app, we're always happy to get feedback!

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