Scaling my store

GracenCo
Excursionist
18 0 4

Hi everyone

 

I would like to ask if there is anyway to scale my store? Currently, for a new store, I think its doing just alright with around 4 sales per day on average. However, as the months go by, this might not be enough to cover my ads. Hence, I would like to know if there are anyways to scale higher and bring in more conversions and more traffics?

 

Store: www.electroniquee.com

 

Thanks!

DigitalArtisans
Tourist
178 14 31

Scaling is compulsory to survive in Ecommerce Business and Continue to run the operations as Shopify Store owner the main Budget is getting into ads because it is the way from we get sales.

I recommend you to use winning social media marketing strategy to up sale you products if you can do that then strongly recommend you to hire digital marketing agency expert in ecommerce stores advertising 

Plus improve your website in following

1.Website Design and Usability

2.Upsale add to cart

3.Do Email Marketing of the Existing sign up customers

Follow these steps to Scaling your store

Thanks

 

 

Hatim Ayoub | Designer | Developer
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Hi @GracenCo!

Here's some pointers for your store to help with both traffic and conversions.

Homepage

  • Update your site to have responsive design. (Responsive designs respond to changes in width of a browser window by fluidly adjusting the placement of elements on a web page to best fit the available space. Thus, as you drag the side of a browser to make it larger or smaller, you’ll see the design change in real time.)

    I noticed when I didn't have my browser window fully open, your homepage was getting cut off.

  • Replace "a small package with a big twist" with a unique value proposition.

    “A value proposition is a promise of value to be delivered. It’s the primary reason a prospect should buy from you. It’s also the #1 thing that determines whether people will bother reading more about your product or hit the back button. On your site, your value proposition is the main thing you need to test—if you get it right, it will be a huge boost.”

Resources for value prop design

Value proposition worksheet
Value Proposition Design book

Product pages

  • Why is there such a large sale on the earphones? It feels like a marketing ploy, which makes me question the authenticity of the store.

  • Add copy to each product page in the form of storytelling (in addition to the product description). This is good practice for both SEO and conversions.

For example: on this product page on David's Teas for raspberry mojitos, the storytelling on the page is: "Is there any way to improve on fresh mint and tangy lime? Just add raspberries! Our juicy Raspberry Mojito iced tea is about to become your new go-to drink. It’s a bright pink tisane that’s fruity, minty and utterly refreshing. Served over ice with a splash of rum, this caffeine-free infusion tastes like a summer afternoon on a sunny Havana patio. In short, pure heaven."

Joanna Wiebe and Alaura Weaver share 11 storytelling elements:

A relatable protagonist/hero (your target customer)
A world (the emotional motivators)
A call to adventure (goal or problem to solve)
The stakes/refusal of the call (nightmare scenario)
A helper (your brand)
A magical item (your offer)
Crossing the first threshold (CTA)
The belly of the whale (onboarding/lead nurturing)
Road of trials (split-testing)
The happily ever after (future pacing)
The return (testimonials & brand advocacy)

  • Gather and share more social proof in the form of product video reviews written reviews, and photos from customers.

More than 50% of shoppers say online video has helped them decide which brand or product to buy (Google).
67% of shoppers turn to video at least once before making a purchase (Moz).

  • Consider offering free shipping on all products and just work shipping into product pricing. Once you offer free shipping, provide details about it immediately beneath the Add to Cart button.

In a survey by Walker Sands Communications, 90% of people said that having an order ship for free is the biggest incentive to add more to their cart, while another survey found up to 74% of shoppers will abandon their cart if delivery fees are too high. More on that here.

  • Ensure that you don't display any products that are sold out unless customers can share their e-mail address to be notified when the item will be back in stock.
  • Ensure all photographs of products are in high-resolution. According to Justuno, 93% of consumers consider visual content to be the key deciding factor in a purchasing decision. 

    The photo shown in the screenshot below (of the Sketcher™) is extremely grainy, for example. You want to ensure that all of your photography is high-res and professional. 

    Screen Shot 2021-04-30 at 6.50.16 AM.png
  • Show all products in context through photographs. For example, show someone actually using the earphones instead of just showing the earphones.

Update the “About Us” page

Social media

  • If you haven't: create a unique hashtag and encourage customers to use it and tag your store on Instagram, etc.

SEO

  • Ensure that your website meets the standards on Google Search Central.
  • For on-page SEO, add original, creative content to your home page and product pages.
  • For off-page SEO, get backlinks via partnerships, guest blogging, communities, social media.

Moz details Google SEO tips for 2021

  • Favicon optimization
  • Breadcrumb optimization
  • Meta descriptions
  • Numbers in titles
  • <title> boilerplate
  • FAQ and how-to schema
  • Relaunch top content
  • Increase internal linking
  • Update old content with new links
  • Remove unnecessary links
  • Mobile link parity audit
  • Invest in long-form content
  • Use more headers
  • Leverage topic clusters
  • Bring content out of tabs
  • Core Web Vitals
  • Limit sitemaps to 10,000
  • Leverage dynamic sitemaps
  • Passive link acquisition
  • Page-level link intersect
  • Be the last click

Also, I shared 21 e-commerce trends for 2021 in the Shopify community in case you also want to check that out.

CMO @ Reeview.app. Reeview automatically finds, collects and displays authentic, user-generated product video reviews for Shopify stores. Using A.I. to manage user-generated videos at scale and beautiful video widgets placed directly where purchase decisions are made, Reeview increases conversions, shopper engagement and customer lifetime value.
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Hi Gracen,

I think you are in for a challenging ride.  

Despite all of Shopify's marketing, eCommerce is not a business unto itself - it's simply a channel for selling products. And unless you are selling unique products that are strongly differentiated, you are competing in a highly commoditized marketplace where thousands of options are just a click away. 

Being a reseller or drop-shipper just doesn't cut it anymore. If you're going to invest all the time and effort it takes to launch a business, you've got to focus creating a brand around an original product idea. The product doesn't need to be revolutionary, but it has to solve a problem in a unique way or fill a gap in the market. That's how we did it with SoYoung, a lunch bag brand - and THAT wasn't easy either. 

You can learn more about our struggle here

I co-run www.soyoung.ca and share my experience in building a 7 figure brand at indiebrandbuilder.com
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justin111
Tourist
5 0 1

Hi Gracen,

It could be beneficial to look into external marketplaces to help increase the exposure of your store. There are typically membership or partnership fees that come with it, but these marketplaces have the user base that will help increase your traffic and subsequently your conversions. 

Another (cheaper) direction would be to improve your SEO practices with your website to improve its visibility with potential users. That comes with formatting a good title and landing page to engage more effectively with users.

If you have any questions, you can e-mail me at justin.shomigo@gmail.com

Thanks!

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KieranR
Shopify Partner
233 21 64

Lol asking the million dollar question. Generally it seems like most successful ecom stores strike success from 1 (maybe 2) primary channels like organic search, paid search, Facebook, Instagram, email, kickstarter, fb groups etc - before branching out.

What channels are you good at marketing on, where does your target market spend their time? Is your product likely to succeed, where are your customers etc? 

Maybe you dont know, but that just means it's time to learn. Start reading blogs, watching YouTube tutorials, listening to podcasts, reading books. Figure out how to reverse-engineer other ecom business strategy and put it in context, does it fit your market, customers, product, pricepoint, branding?

No-one is going to be able to hand you the answers with zero context or time available to figure it out for you. You're going to figure a lot of this out for yourself. 

Full time Shopify SEO guy, based in NZ. Sometimes freelance outside the 9-5.

Well I just took a glance at your store

The first thing I saw is there is no pop-up, email marketing is one of the very big factor when it comes to converting your clients...

Secondly, get someone to do your facebook ads for you, it is a really good investment as it will increase your sales like crazy

"Saving money on advertising is like saving time by turning of your clock"

I read that quote somewhere and it shook me.

And start using email marketing, it is one of the most underrated way of converting

 

CEO at mailsymarketing.com | Consistently increased 23% revenue for all clients just through emails.
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