A key step to showing up in search results is to provide unique content for them to want specifically to show you. So your first step is to work on content, and make it your own and not just copied of other websites trying to sell exaclty the same thing. Google speicifcally tries to show only one page of a set of duplicates, and it's unlikely to be yours if your the copy, and there are 100s of them.
And content goes beyond unique product descriptions. Help people decide what they want to buy, and that they want to buy it from you. Introduce your categores and explain whats on offer and why it s great. Introduce yourself on the home page and explain why you are different and better.
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SEO is very important - but keep in mind that you can't depend on SEO alone to drive business to your store - I am brand new here - If I had better words of widsom I'd share - I am still trying to get my store open and all of this web stuff may as well be in martian because I understand one as much as the other -
If you are like me I do not have the money coming in to allow me the luxury of getting help -
But there is a lot of competition out there depending on what it is that you are trying to sell - You are going to want to make sure to be driving business to your store using social media etc - Also make sure to read up on SEO as to each and every field etc having to do with your store that helps with being found and use all of it - avoid repeating the exact terms in every field because that I heard hurts more than helps -
Once I finish getting my theme customized the way I need to I will be researching as to the SEO as well -