Setup facebook API conversions

Hi,

I believe you are looking at "Increasing conversions". The usage  of facebook API conversions  is good thing to start with. However you can engage your customers by sharing on content view, addtocart and checkout page not just with facebook but also twitter and whatsapp too.

checkout the app at  https://apps.shopify.com/customer-account-dashboard and demo at demo store  you can add Facebook API app id details in app settings to conversations.

You can even view conversations stats in app dashboard   customer_stats.png

 

 

 

 

Apps Developer Team |@Tuecus-Customer Page
@Aliexpress Dropshipping & More
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sunildarji811
New Member
4 0 0

How did you setup API? your custom code in each liquid file or is there any way to add common code to Facebook Channel plugin?

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Good news guys and girls. Shopify on June 30 will be rolling out server side tracking on non-purchase events! Just select the "Maximum" creepiness in your pixel settings for the Facebook channel, and you'll be setup ready to use the new server events when they are released.

Run Google Shopping ads? Get the free definitive guide to Google Shopping for Shopify (no optin required): https://www.digitaldarts.com.au/google-shopping
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filipcibicek
Excursionist
21 0 9

you simply go to facebooks events manager and go to settings, find conversion api and select partner and then shopify. from shopify's end, make sure u have 'maximum' selected

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sigr
Tourist
4 0 1

Here's the text from a Shopify email I found (but didn't get):

As of June 30, 2021, additional events will be sent from your online store to Facebook’s Ads Manager through Conversions API. These additional events include: View Content, Search, Add to Cart, Initiate Checkout, and Add Payment Info, which were previously sent through Facebook’s pixel. These events can be used for advertising, allowing you to collect and share customer data from your online store for targeting, optimizing, and measuring Facebook ad campaigns.

There is no additional configuration required for you to get access to those events within your Ads Manager. However, ensure to review your privacy policy on your store so that your customers understand how you collect and process their personal information.

With Conversions API, events are sent between Shopify and Facebook servers, which is more resilient to browser-based ad blockers. Learn more about the ‘Maximum’ setting and Conversions API here. If you’d like to make any changes to your data sharing settings you can choose to do so within the Facebook channel by following these steps.

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sigr
Tourist
4 0 1

But I do wonder if it is still somehow better to be using your own domain for the Facebook events if at all possible. Then we wouldn't have to 'max share' the data.

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etrolmos
Shopify Partner
14 0 0

Shopify staff: It would've been nice for Partners to receive that email too and a changelog post. We were working with a client recently just about that topic.

And the help docs haven't been updated, they still only purchase events: https://help.shopify.com/en/manual/promoting-marketing/analyze-marketing/facebook-data-sharing#choos...

 

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You can leave feedback at the bottom of the support documentation. That helps keep such issues up-to-date.

Run Google Shopping ads? Get the free definitive guide to Google Shopping for Shopify (no optin required): https://www.digitaldarts.com.au/google-shopping
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