Shopify Buy Button + Adwords = direct/none? Please help!

Vladimir_Kudin1
New Member
1 0 0

Hey guys,

1. We have a landing page made on Tilda Publishing platform: https://tilda.cc
2. We integrated into the landing Shopify Buy Button: https://www.shopify.com/buy-button
3. We want to promote this page with Adwords and we maintained Adwords setup and connected it to the landing page.

Unfortunately, when somebody clicks a link on Adwords ad, we can't see the traffic source in Analytics. All the transactions marks as direct/none. How to fix it?

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Joe13
Shopify Partner
25 0 4

Hey Vladimir,

I'm not familiar with the Tilda Publishing platform, but when you setup Adwords, did you use either "Auto-Tagging" or made sure your links had UTM parameters?

You may want to see this resource that explains the difference between the two:
https://effinamazing.com/blog/manual-utm-tagging-vs-adwords-autotagging/

Joe

// Retention Commerce | retentioncommerce.com
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