Hello everyone, my issue is involved when I try and send a mass email campaign. When I go to customers, it says I have 898 subscribed customers. When I go email the campaign, I only have 884 subscribers. I wasn’t sure what this was about, whether some of those emails were added incorrectly or what. Any help is appreciated. Thank you!
Your customer list will include all customers (anyone who makes a purchase on your store), including those that have not opted into your newsletter or who haven't granted permission for email marketing. You can add a filter for subscribed customers in your customer list by clicking on Email subscription status > subscribed, like so: