Shopify and SEO

Shopify Partner
39 0 6

I had been working with a guy on Magento but he has parted company as he does not use Shopify. Different platforms most certainly do differ in their ability to be SE receptive and it appears Shopify is not one of those. Why should we suddenly drop from 3-6 down to 17 for the same phrase. 6 weeks later there is no sign of recovery. Another long tail phrase where we filled the first three spots we are now 7. I do not have a lot of competitors as the market I'm in is a niche market. 

Definition of Rugby - Do your best to kill the opponent with the ball then buy him a beer afterwards.
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Anytime I hear someone blame Shopify for their drop in organic rankings, I know the migration was poorly handled. Having done many SEO migrations from Magento and other platforms to Shopify, I can tell you Shopify is not your problem. It is common to get a 10% organic traffic fluctuation in the first 2 weeks before restoration for any major design change (which happens from a platform migration.)

The primary reason I see organic drops when migrating is a poor mapping of old URLs to new URLs. Old URLs should be gathered with a full analytics export of pages viewed over a 90 day period, coupled with a Screaming Frog scan of the "old" platform to the new one. This has to be done BEFORE migrating. Another common reason is a poor transfer of content, which includes titles and meta descriptions.

Here's more Shopify SEO tips.

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Shopify Partner
39 0 6

Thanks for your input, Why did Shopify not highlight the importance of doing this when I was in discussions with them? I did specifically ask about SEO of the platform. My developer has not mentioned it and he may have done it - I shall ask.

It is all very well saying it was not done correctly - how is this repaired? It has happened and if not corrected I'll be returning to Magento - very simple to do. I expected a drop, but not to this extent.

Definition of Rugby - Do your best to kill the opponent with the ball then buy him a beer afterwards.
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Shopify Partner
39 0 6

Pity - not much genuine, positive response. Whatever is said there seems to be a genuine problem with this platform.

Definition of Rugby - Do your best to kill the opponent with the ball then buy him a beer afterwards.
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Highlighted
New Member
1 0 0

I agree 1000% percent. The previous urls probably were not mapped correctly.

"The primary reason I see organic drops when migrating is a poor mapping of old URLs to new URLs. Old URLs should be gathered with a full analytics export of pages viewed over a 90 day period, coupled with a Screaming Frog scan of the "old" platform to the new one. This has to be done BEFORE migrating. Another common reason is a poor transfer of content, which includes titles and meta descriptions."

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Shopify Partner
39 0 6

It is all very well saying what the issue is - what is to be done to repair the issue?

If there is nothing that may be done then Shopify should have highlighted this and made it crystal clear that this is essential prior to any migration.

Definition of Rugby - Do your best to kill the opponent with the ball then buy him a beer afterwards.
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New Member
3 0 0

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Hello, I’m Creative Graphic Designer | Branding Expert | UI/UX Designer. UI/UX Design | Logo |T-shirt | Business Card | Stationery | Social Media | Landing Page | Web Site | App Interface & Icons | | Banner | Flyer | All Graphic Design Related Work and much more… I Have Good Team . Our Best Services List? 01) Website Design (UI, UX) - Mobile Website and Mobile App Design 02) T-shirt Design 03) Digital Marketing 04) Graphic Design 05) Branding Design 06) Pre-Press Production 07) Social Media Promotion Design etc. 08) E-commerce Product image Editing - Color Correction – Retouching –Clipping Path - Shadow Creation - Image Manipulation edit Service Photoshop all relative work. 9) White Board Animation 10) SEO 11) Front-end Development Our Amazon/eBayWalmart Best Services List? 1) . Amazon, eBay, Walmart ranking 2) . Product Fast page Rank up 3) . Verified Reviews 4) . Non-Verified Reviews 5) . votes 6) . Wishlist 7) . Search By Keyword Wishlist 8) . Gift Listing 9) . Q/A 10) . Clean Up Listing 11) . Listing+TOP 12) . Deep Analytics & Audit 13) . Flat File Portfolio Upwork 01) https://www.upwork.com/o/profiles/users/_~012a5cd72f49de131c/ Beelab.Digital Portfolio https://drive.google.com/open?id=1vcyZ0v21jLFaiffTMrsl_yoFf9Qhgx4y T-shirt Design https://drive.google.com/open?id=1sGRCwaafuhGS-5DMZG_qlnIrse2aTpIz Dribbble 01) http://subash_chandra.dribbble.com 02) https://dribbble.com/ui_ux_shohid Uplabs 01) https://www.uplabs.com/subash_chandra Note: Any project need just contact me. Kindly, don’t forget to interview us before giving your project wrong hand. Waiting for your response. Contact Us Email: letstalk.beelab@outlook.com Cell: +8801785087148 Skype: letstalk.beelab www.beelab.digital Regards, Shohid Co-Founder & Head of Marketing Beelab, Digital| Lalmatia, Mahammadpur, Dhaka-1207 | I am friendly, easy-going and passionate about what I do, so if you are in need of UI/UX design Or Any Graphic Design help or just want to say “Hi”, don’t hesitate to contact me Thanks
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Excursionist
86 0 4

I don't think it's shopify that's the problem here. It's the way it's been handled, you may find yourself in exactly the same position on returning to Magento.

I think the damage has been done unfortunately.

 

.

lawriesheridan101@gmail.com
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Shopify Partner
103 0 14

There has been no damage done. 

Just redirect and build better links. 

 

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Shopify Partner
39 0 6

I thought I'd better update this to be fair.

Ratings on search platforms have returned to normal - perhaps not as high, but not as frightening as it was immediately after switching to Shopify.

There has been financial damage and I do feel Shopify should be more pro-active in advising on procedures for a seemless switch from another commercial platform.

Definition of Rugby - Do your best to kill the opponent with the ball then buy him a beer afterwards.
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