Shopify's attribution model

Alfons
Tourist
7 0 0

Hello,

 

Shopify usually associates an utm campaign to every order. I'd like to know what attribution model does Shopify use in order to decide what channel or campaign generates the conversion.

 

Thank you for your help.

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Alfons
Tourist
7 0 0

Does no one know anything about this?

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mike_signorella
Shopify Partner
5 0 0

I believe Shopify uses a last touch attribution model for its attribution dashboard. If you are interested in more advanced marketing attribution I would recommend using a tool like ThoughtMetric (https://thoughtmetric.io/). It is a marketing attribution tool designed for ecommerce and it supports all of the major attribution models (first touch, last touch, linear, time decay, etc).

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liou76
New Member
2 0 0

I still not able to understand this model and want to understand this for xxxtentacion merch that was my site on wordpress and I want to convert it on shopify.

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