I am currently running a Smart Shopping campaign for "all products". We currently have 110 products in total.
I'm thinking I want to separate this campaign into 4 separate Smart Shopping campaigns based on different categories-
1-Higher priced items. $30+
2- Medium priced items (Own, fairly unknown brand). $15+
3- Lower priced items approx $3+
4- Clearance items
1 to 3 will have required ROAS approx 300%
4- ROAS 200%
First of all, does this strategy make sense?
Secondly, how to I technically split the "All products" product group up in Smart Shopping?