Spend over 80£+ On Ad words + hours of videos, and still not getting sales/ conversions.

New Member
37 0 0

Hi guys.

So i been running adwords for about month now i spend 80+£ i think 95£

I spend first 25£ which a bounce rate of 90% ... My fault as i just tried to set it up my self, because after watching videos countless amounts of videos and reading forums and tutorials, i did few things wrong which i started all over again new campain.

Now i spend about 50£+ on this campain and bounce rate went down to 60% but its still no any sales or anything.

I think im doing something wrong.

Can someone advice me where can i advertise and how or how to advertise on adwords, do you know any good tutorials or anything that could help me i would really appreciate ?

https://nitinja.com/

Thats my store is there anything wrong with it ? [But i think since bounce rate is high its mostly due because my ads were showing for people who werent interested in bodysuits but then why would they click bodysuits and tops for women page.

 

Thank you so much for help !

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New Member
10 0 0

Hmm, what changes and learnings have you made from the hours of videos?

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New Member
37 0 0

From what i remember it was that before i set up my campain as ''web traffic'' instead ''sales'', so im guessing i just got random web traffic instead people who actually want to buy things.

But most imporant change i think was keywording, i used broad keywords for all keywords, so it was all broad like : bodysuits, bodysuits for women, cute bodysuits , bodysuits, [and here biggest mistake that i spend nearly 15£ on it was broad keyword : tops for women.

I got some people googling porn sites clicking on my site from india, as well as some random xxx sites keywords as it had ''top'' and things like this.

Now i used mainly phrased keywords or exact [], and not getting clicks from keywords that are not related to my site/category.

I think those were the biggest mistake that i made first time making my adword campain

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New Member
37 0 0

From what i remember it was that before i set up my campain as ''web traffic'' instead ''sales'', so im guessing i just got random web traffic instead people who actually want to buy things.

But most imporant change i think was keywording, i used broad keywords for all keywords, so it was all broad like : bodysuits, bodysuits for women, cute bodysuits , bodysuits, [and here biggest mistake that i spend nearly 15£ on it was broad keyword : tops for women.

I got some people googling po*rn sites clicking on my site from india, as well as some random xxx sites keywords as it had ''top'' and things like this.

Now i used mainly phrased keywords or exact [], and not getting clicks from keywords that are not related to my site/category.

I think those were the biggest mistake that i made first time making my adword campain

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New Member
37 0 0

From what i remember it was that before i set up my campain as ''web traffic'' instead ''sales'', so im guessing i just got random web traffic instead people who actually want to buy things.

But most imporant change i think was keywording, i used broad keywords for all keywords, so it was all broad like : bodysuits, bodysuits for women, cute bodysuits , bodysuits, [and here biggest mistake that i spend nearly 15£ on it was broad keyword : tops for women.

I got some people googling po*rn sites clicking on my site from india, as well as some random xx*x sites keywords as it had ''top'' and things like this.

Now i used mainly phrased keywords or exact [], and not getting clicks from keywords that are not related to my site/category.

I think those were the biggest mistake that i made first time making my adword campain

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Shopify Partner
153 2 21

I recommend you first setup a Google Shopping campaign, than let this run for a month and than setup text ads that have a conversion based on the shopping data.

Just jumping in and setting up text ads without knowing what works will always generate wasted clicks.

Also when creating text ads, researching what is effective is key to success. As you have already identified that targeting generic search terms creates a huge amount of waste.

You could also use your Analytics data to determine which search terms are best. Than from there build own test and experiment.

Continue to check tutorials, videos etc... as Adwords is a big place with lots of complexity and moving parts.

Google Shopping Specialist - Data Feed Managment Tool
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New Member
37 0 0

Yeah but i don't want to spend 200£+ just to realize my adwords are set up wrong or that im doing something not the right way on there. 

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Highlighted
Shopify Partner
153 2 21

I recommend you than ether contact Google to help you set it up.

Study up on Adwords

Hire someone to set it up

Alternatively ask specific questions here, so we can guide you. The issue is that its hard to give you all the correct answers as Adwords has allot of moving parts and requires a good amount of knowledge.

I have been doing this for over 10 years and know how complicated it can get, and how easy it is to mess up.

Google Shopping Specialist - Data Feed Managment Tool
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Shopify Expert
364 17 55

I couldn't find any information about your brand, or any social proof on your site. Improving those will improve your conversions.

Give people a reason why to shop on your store instead of anywhere else on the internet.

Also in your header on every page it says "Reviews are only visible on product page, We are sorry for the inconvience". I'm not sure what the reason for that is but it comes across weird/suspicious to me (thinking as a first time shopper).

Instagram is great for fashion businesses, I would give that a go and connect with your site to get some social proof and build some community around your brand.

Founder of Speed Boostr (Shopify optimization and dev agency).
Creator of Order Automator (app that auto fulfills orders, adds tags, emails).
Creator of Shopify Analyzer (free performance analysis tool).
I also build custom apps and automated solutions.
Enjoy the adventure!
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New Member
37 0 0

Ok thanks , i will try to improve on that and look into insta

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