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My major bit of advice for FB ads is remember the marketing funnel! You need to create a different audience for each stage of the funnel.
If a user has never seen your products or you website before, there is no purpose in serving them an ad that seeks to make a purchase. For example, offering free shipping to someone who has never heard of your brand makes no sense. Instead, new users should be introduced to your products and website through interesting content. I see that you sell fidget spinners. A short, well shot & edited video of fidget spinners would be a great ad to serve to an audience that has never heard of you before.
If a user is plenty familiar with your brand, then you definitely want to hit them with ads that have a call to action, such as fidget spinners ship for free. You are going to get a lot more out of your ad spend if you serve different ads to different audiences.
If you are unaware, you can create various audiences in your FB adverts account. For instance, you can create an audience that is solely composed of people who have subscribed to your newsletter, visited your website, and even added an item to their cart before abandoning. This is the audience to lure into a sale.
Create different audiences based upon the consumers level of awareness of your brand. You'll get a lot more out of you ad spend this way. A major mistake is to serve the same ad to both you cold & warm audiences.
Perhaps you already know all this, but if you don't, youtube videos & online articles about such topics have been a huge help for us.
Cheers and good luck :)
The most basic, yet important, piece of advice I can share is that your brand needs to be authentic. Don't create content just because. It's gotta align with your brand personality/story, and make sense to your consumer demographic.
In regards to content, create original content to share - nothing overly promotional either. Make it interesting, entertaining.
if you have customers already, try to retain them on Facebook with Fuzzy Labs service: 1) it is way cheaper, 2) revenue increases 3) they are satisfied and do WOM marketing.
We're going to make a great article in our blog soon providing evidence of how repeat purchases use to increase the more your customer buys. On the graph, you can see the number of purchases (horizontal axis) and the increase in % of revenue (vertical axis).
Fuzzy Labs provides automated advertisement product which helps e-commerce business to increase their existing customer purchase frequency (& thus revenue and ROI) by segmenting and reaching them on Facebook and Adwords.
Customers who have already bought something from you, be they even 1-time buyers, anyways, have a much better chance to be converted to purchase again, because they are already much more familiar with your offering as compared to a cold lead seeing your ad for the first time.
(!) Jake, the service will cost you nothing.
All the best, man.
Feel free to contact us at firstname.lastname@example.org
When it comes to FB advertising, I find a lot of the issues come from targeting. You may think you're targeting the right audience, but a tiny mistake can waste hundreds of dollars. As Hugh said, take advantage of retargeting ads too.
Here are my suggestions:
1. Understand your target market
You have to research your target market. Knowing the customer demographics helps you design ads based on target audiences. It can be pretty hard to know who your target market is, but machine learning apps on Shopify can automatically identify the best audiences for you.
2. Ad Design
You can design the ads yourself or work with an agency to develop them. They will design various types of ads, such as video ads, static image ads, full-page takeovers, animated images, and so on. Include a clear call to action (CTA) in your images to entice people into clicking on them. A CTA is basically a button that says Learn More, Buy Now, Sign Up Now, etc.
There are many levels of optimization that help in producing the best results. The optimization techniques include:
4. Monitor performance
The final task is to monitor ad performance. Make sure the ads provide the desired outcome. If they aren’t meeting your goals, there is something wrong with the landing page, ads, or other things.
Shopify Facebook Ad & Display Ad Best Practices
Here are some best practices for Facebook and display ads:
Shopify Advertising App Recommendations
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I wrote an in-depth blog post about this. You can read more here.
Glad you wrote this and great piece.
So check this out. A few weeks ago the head of the Facebook Auction made a presentation to our agency on this exact topic, and then again during a luncheon with top B2C brands at the local Facebook office.
Here’s an insight directly from the Facebook bidding expert himself:
"Auto Bid should only be used if you are unsure of the value of the action you are optimizing to. It will continue to achieve conversions regardless of the cost, this can be controlled with budget allocation. But the issue there is, when you try to scale, as you increase the budget, the bid will increase, again, looking for conversions at any cost.”
Thought it was worth mentioning. Hope that helps. We blogged more about it here: https://bit.ly/2L4XZPa
|an hour ago|