Strategies for targeting specific product designs

Shopify Expert
1302 118 338

Hey professional marketers, I have a question for you:

What strategies would you use for long tail promotion of a product?

For example, this Aloha t-shirt:

In the last 3 months it has converted at 5% (strong) but only received 21 page views (weak).

I was thinking doing ads for specifically "aloha t-shirt" would get traffic, just not sure what channels to run that on or what's the best strategy for specific designs.

Any ideas?

Founder of Speed Boostr (Shopify optimization experts, theme customization, custom app development).
Creator of Shopify Analyzer (first performance analysis tool for Shopify sites, free for the Shopify community).
Creator of Order Automator (auto tag orders and customers + auto fulfillment + more automations).
More apps: Theme Scientist (A/B testing), Tip Jar (add a tip button), File Optimizer (optimize CSS, JS, Liquid).