I currently use the subscriber function in my theme and Mailchimp. But i have found by asking customers the mailchimp emails tend to go into the junk mail by almost 80% no matter what the email says. I did some testing.
Does anyone else use a system or and app that can make this easier and more acceptable. It doesnt have to be by email either.
Have you read this? I recommend reading it all. https://mailchimp.com/resources/guides/avoid-spam-filters/
Hey guys! We were talking about this at our office today. One way to grow subscriber list is as follows:
What I advise most people now is not to require email confirmation unless you're working in a market that requires it, but do stop emailing people if they don't engage in email or if they bounce.
This is a good protection against potential deliverability issues and can help to protect you and your ESP against bad email addresses. If you work in a market that requires email confirmation, then do it. Fines are bad news and no one wants to pay them!
Remember: Email marketers often find that email subscriptions increase when including a pre-checked box to receive the e-newsletter rather than an unchecked box.
Hope that helps! More on this on our blog if you want.