Has anyone ran successful retargeting ad's ? Im currently running test and have seen success as far as "add to carts" go.. but of course I'd like to convert them to buyers. Any suggestions?
Also, when running dynamic retargeting ad's, does anyone know how to make these add the correct dimensions? When I ran them for a short period of time, I realized they were being cropped/cut off when they appeared on my timeline.
Any help or suggestions are greatly appreciated :-)
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Retargeting is repeatedly the most successful campaign type across most platforms for nearly all our clients. They are a qualified audience. What platform are you referring to? I'm guessing FB given you mentioned timeline? Your best bet is to get the image right within Shopify using their recommended 2048x2048px dimensions. In FB's catalog manager, there's an option to select how you want images that don't fit perfectly, handled. E.g. cropping, filling, etc.
No, upping the budget won't help you. How much you put in will depend on your audience size and if you have a small audience then a low budget is the way to go.
If you would increase the budget, that wouldn't do anything besides show your ads more frequently to people and you don't wanna overdo it past a certain point.
If your ads are not converting then spending more would just waste more ad spend. Makes sense?
Retargeting is the best way to get the audience back to your site it's available on all PPC platforms either it is Google AdWords, Facebook ads, bing ads, etc.
You can create re-marketing audience and target those audience in your campaign as your concern I think you are asking for facebook ads on facebook you have to set up the Facebook pixel code to your shopify store without pixel setup on Facebook remarketing is not possible, wait for some time after setting up the pixel because it takes near around 24 hours in populating the audiences
After setting up the pixel create a campaign and select the objective conversion or catalog sale as per my experience catalog sale objective is best for remarketing, after that select the products catalog for which you want to run ads and even you can filter out the catalog (categorizes) for which you want to run ads, then select the add to cart button just go through this image it will be more clear to you https://ibb.co/R2Nh6xX. One more important thing in the initial stage of the campaign select the link clicks and after getting some traffic change it to conversion event
Start by making a 30 days website visitor retargeting audience and start expanding it if you see a good ROAS with it. Also, remember to constantly test new creatives since many of the prospects will end up seeing the same creative many times.