Super Low Impression and Click Through Rate on Google Shopping (after migration to Shopify)

Shopify Partner
14 0 0

Hi guys, we've just migrated our site from 3d cart to Shopify. We have a Google Shopping campaign all the while to drive traffic in. However, after the migration, the traffic dropped from over 200 a day to 10 a day. The linkage is fine (because we still see there are people coming in, just the number dropped significantly). Redirecting is also fine, people are not being directed to our old site.

It's more like the problem of the super low Impression and Click Through Rate. And we have no idea why are they so low. I tried to contact Google Shopping, but as you guys probably know, their customer service SUCKS! and never reply my email.

Hope some gurus here can help. Thanks guys! 

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Shopify Expert
246 0 38

Are you looking at traffic in AdWords, the Merchant Centre, and onsite traffic? Do they all indicate that the ads are showing less and therefore not getting clicked on and causing traffic?

In AdWords you could dig deeper to see if there is an identifyable change that is causing the drop. Maybe some products that worked well before have stopped working. Or the keywords the products used to show up for no longer cause impressions.

Are all the products in the feed working in the Merchant Centre?

 

 

 

 

Technical SEO Consultant - Specialising in setting up Structured Data for Rich Snippets, Google Analytics for advanced reports and the Google Search Console for efficient crawling.
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Shopify Partner
14 0 0

Hey Tony, 

 

On Google Merchant, it shows the same number of products are being active, so I assume it should be fine. 

In Adwords, under "Product", I have attached a printscreen. Previously, it showed my products SKU, and I can easily play around with the budget on each click for each product. But now, it's more like a product category and I am unable to change the budget for the clicks on each product.

I've also attached the printscreen of the "Product" Tab on Google Adwords. It just shows the products that are currently active and I can't do anything there. 

Do you know why?

Sorry Tony. It's an adult toy products. *Wink*

Thanks!

 

 

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Shopify Partner
14 0 0

The post only allows me to attach one image for each post, here is the printscreen of the "Product" tab. 

Thanks Tony

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Highlighted
Shopify Expert
246 0 38

You shoud be able to click on the + for the cateogories and sub divide by item id or something similar. 

Adult is a special case in shopping. I once had a client selling similar things and the system severely restricted who could see the ads. My AdWords rep just explained that we had to live with it.

Maybe your rep could provide some support. If you don't have one just make a request via support. They are typically responsive when you are having trouble throwing money at them ;-)

Technical SEO Consultant - Specialising in setting up Structured Data for Rich Snippets, Google Analytics for advanced reports and the Google Search Console for efficient crawling.
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Shopify Partner
14 0 0

They're somehow not really responsive to me. i've emailed them a couple of times but have never got a reply from them. Bless me :(

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Tourist
28 0 3

Hi there,

Have you put domain from 3dCart to Shopify? I suspect that there was something wrong with the domain

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Shopify Partner
14 0 0

Yes! We did! Do you know why? This matter is sooo frustrating!

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Shopify Partner
14 0 0

Hey Lucy, Thanks for your reply. Yes! We did! Do you know why? This matter is sooo frustrating! And we ned to sort this out ASAP, our sales affected significantly!

Thanks Lucy!

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