So, our new website is absolutely tanking on Google ranking. Past 28 days, ZERO search clicks. Obviously trying to get it ranked higher.
I've been reading about SEO optimization, and it looks like we should be doing everything right. But unless I'm missing something, it just isn't working (quite possibly I'm missing something). We've downloaded a new ALT image tag maker, so hopefully this helps a little.
Does anyone have any tips to generate traffic organically thru Google (without paying for adwords, etc)? Or do you think a pro would be the way to go?
Hey Joseph -
I have a strong background in conversion and SEO - I would tell you that the game is long with SEO especially in the t-shirt business.
Here is a quick tip:
Culture-Club-T-Shirts should be the name of the section instead of Culture-Club. This will help you with something called "Long Tail Keywords"
Right now Google sees you trying to come up for "Culture Club", instead of "Cilture Club T-Shirts"
I would tell you your next step is link building - I actually like your site (I usually don't)
Thank you very much. I'll give that a try and see if that gets any results.
My other retail site (has nothing to do with shirts, more a niche market), it just organically grew over the years. So starting a new site from scratch (mainly to try to grow away from being just a vendor on Amazon) can be a little tricky to get things off the ground.
I would change your home page title tag to include some details about what you sell. And you don't need to put your URL in it.
None of your pages have any real text content in them. Nothing much beyond the product names and basic specs about the shirts.
Your customers and Google need more text based information. Google needs it to work out what you can rank for (Google is blind), and people want to see reasons why they should buy things from you. I checked one product page, no mention that it was a t-shirt. Your home page does not even use the word shirt!
A standard peeve from a none US user: Indicate that you are selling to the USA, the currency, and if you do actually ship to Australia. I'm not going to go through the checkout process to find out I can't buy it.
I did change the "Homepage meta description" to hopefully better show to Google what type of products we sell.
Each product listing does have specific keywords that we use in our files that we upload to shopify (T-Shirt, Sweatshirt, etc).
I'm not sure which product you looked it, but it does state that "Each shirt is made from 100% pre-shrunk cotton", so it is showing that the item is in fact a shirt. I did go ahead and add the words T-Shirt to the home page.
Regarding the currency, maybe I'm mistaken, but isn't a price reading "$14.95" automatically assumed that the price is in US Dollars?
t-shirt is different to shirt. If you want to show up in t-shirt searches you need to make it clear on your pages. Google does try to work things out, but it is always best to make it as clear as possible. If Google thinks you sell shirts and someone is looking for a t-shirt, they will not show you in the results.
Google does not use the meta description for ranking purposes, it's just used for snippets. The title tag and visible text on the page are the main sources of information.
In Australia we assume $s are Australian $s. When a domain is a .com we have to investigate to try and work out if it's an Australian domain or not. It would be so much nicer if a small flag or bit of text saved us all that hastle. A lot of Australians avoid looking at .com domains because of that issue, and head to .com.au's first. It's just a peeve of mine. It affects Australin sites on .com more than US sites who don't care about foreign sales and US people can safely assume most .com sites are from the US. It's good you clearly state free shipping in the USA, that would work.
It's a bit hard to tell with your image. Are you looking at the https version of your site? That's the version which is active and will show information in the Search Console. A site: search confirms you have at least 100 pages indexed on the https site.
Ah I think I'm getting it now. My previous web designer always used to say that it was the meta keywords that were more important. But that was a while ago, so I guess either things have changed, or he wasn't as well informed regarding SEO.
I went ahead and added a little bit of code to show that the currency is in fact USD. Every sale matters to us (we do have quite a few Australian customers, they never mentioned this to us, but every little bit of advice helps, so thank you for this info).
The image came out much smaller than I though it would. It is the http:// site (full address in the Google search console is http://societeenorms.com)
It's currently showing 2,608 URLs submitted, but only 132 URLs indexed
Your live site uses https, so you need to verify that one with the Search Console: https://societeenorms.com/
The site you are looking at redirects, so will not get indexed. The https one works and will give you the data you want.
The meta keywords tag has been ignored by Google for years:
Google sees pages much like you now, besides not processing images yet. And they are starting to understand more than just words, but the meaning behind them. It's getting more important to write stuff that help your human visitors, which Google is trying to understand and reward.