Tips on Effective Marketing Strategies - Shirt Store

Ken_Szovati
New Member
2 0 0

Hey everyone, just wondering if you've found success in marketing your store from zero to hero?

I'd love to get your feedback/tips/tricks!

This is my site at the moment. http://easytees.co

Thank you all in advance!

- Ken

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Rob55
Shopify Staff (Retired)
Shopify Staff (Retired)
60 0 11

Hello Ken,

Two things I like to recommend if you aren't already utilizing them.  I always start by recommending Social Media especially Facebook and Twitter for instance.  Both are so integral to brand awareness, building a clientele and getting what can be the very best free advertising and word of mouth.  If you choose to you can incorporate the Facebook Shop Channel and offer your products on there as well or just use the page as advertising and building a customer base.

The other option is looking into Google Ads.  I mention this because I have personally had some success using Google Ads and I know other merchants do as well.    Check out this article here

https://www.google.com/retail/shopping-campaigns/

and see if you find anything interesting in regards to paid campaigns as well.

 

Rob Shopify Guru
Michael_Grey
New Member
5 0 0

Hey Ken, 

Great shop, welcome! I think Rob is right, social media is going to be your best friend for unique/novelty items like t-shirts and hoodies. Once you get some orders under your belt you can create a custom audience to target your FB ads to people on your contact list. From there you can also try creating a "look-alike audience" to reach more people with similar interest. 

Other than that, I would definitely recommend integrating a Blog on your site. You won't see overnight results, but it will definitely help your seo efforts long term. For example we do daily reviews of products we sell as well as occasional expert tips on fining the right footwear for your job or activity. You can check out our blog here: https://www.shoevariety.com/blogs/news

From California, with <3. ShoeVariety.com - Your Active Footwear Outlet
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SUSHIL_VIG
Tourist
17 0 2

Hello Ken,

You are going the right direction by seeking help on this wonderful platform. I actually am doing Facebook Ads. Just started, but will keep you updated if it really gets lots of sales. I am also learning lots of new tricks from this forum. You can check my store here:

https://fun-and-luck.myshopify.com/

 

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Ken_Szovati
New Member
2 0 0

Thanks for all of your feedback everyone!

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Jacobo_Omni
New Member
2 0 0

Hi Ken,

Gld you are reaching out to the community.  A good way to market and increase sales is simply offering a global payment method vs. just credit cards.  It's not surprising that many stores add these methods to their payment offerings as a large chunk of site vists leave cause they can not pay.  

We use Payzing on or Shopify store to reach 100ks of Uphold users who hold their money in Uphold to protect from currency devaluation.  In my home coutry of Brasil my friends use to protect against the devaluation of the Real. It's kind of like Paypal, but cheaper and more store friendly.  

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Jacobo_Omni
New Member
2 0 0

Hi Ken,

Gld you are reaching out to the community.  A good way to market and increase sales is simply offering a global payment method vs. just credit cards.  It's not surprising that many stores add these methods to their payment offerings as a large chunk of site vists leave cause they can not pay.  

We use Payzing on or Shopify store to reach 100ks of Uphold users who hold their money in Uphold to protect from currency devaluation.  In my home coutry of Brasil my friends use to protect against the devaluation of the Real. It's kind of like Paypal, but cheaper and more store friendly.  

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Tamal_S_
Tourist
3 0 1

Hello Ken, Rob and Michael have put some nice sugestions. On top of that I will suggest you to explore Pinterest and Instagram too. Both Pinterest and Instagram works great for the niche you are in. 

Here is a nice guide for Pinterest marketing from our blog https://around.io/blog/ingredients-of-a-pinterest-marketing-strategy/

Tamal S Head of Digital Marketing, https://apps.shopify.com/around-io
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