There is quite a big issue with typical AdWords conversions tracking on our website. Once someone makes a purchase on our website, the URL completely changes. On the beginning, the URL is always justriding.com/xxxxxx (eg justriding.com/cart). After you checkout, the URL changes into https://checkout.shopify.com/xxxxxxxxx.
This is the thing that doesn't let us track the typical conversions - after you checkout, there's no URL connection between justriding.com and shopify.com and AdWords conversion tracking can't work in this case.
We have to paste the conversion tracking code on the last page (thank you page with purchase confirmation). But! the thank you page is https://checkout.shopify.com/16140047/checkouts/e618bc64fa089159d16b046a21919e1e/thank_you (example) and AdWords can't connect it with justriding.com (it "doesn't know" the conversion comes from justriding.com).
Usually, the traditional shopping path looks this way:
3. justriding.com/order confirmation (there can be 2 or three steps more)
4. justriding.com/done (or success or something else saying that the purchase has been made)
We recently moved our store to shopify from a bespoke platform and this was never an issue, surely other people are having this same problem? because tracking purchases is one of the most important marketing tools. Our facebook pixle also wotn track purchases it is just shown as red on the facebook site as if it is not installed properly. We simply pasted the pixel code into the gui text box on the theme... so I am a little lost. In particulr with the adwords purchase tracking...
ANY HELP PLEASE?!?
We are willing to talk to any "experts" within this area about paying them to assist us with setting up our product feed/adwords/retargeting/pixel as we are getting to the point of banging our heads against a wall and can not find any resolution.
That is how shopify works. The URL changes to a Shopify checkout. However, your pixel should still track the conversions.
I have clients which I run both regular adwords for as well as Product Listing Ads (PLA/Google Shopping) and I've never had an issue. You may just be placing the Pixel improperly.
Please reach out to me at UriWeinber@gmail.com for more info. I can definitely help you out and have done so many times before.
Let's chat. Looking forward to it.