Tracking FB Pixel for purchases

8 0 3

Hi Everyone!

I am struggeling with the FB Pixel. I have installed the pixel on my site..however I want to not only track ppl visiting my site, I want to see which ads lead into purchases. I thought installing the pixel on the checkout page will do it.. wrong. 

So far I have contacted shopify guru, which had a look and set everything is set up perfectly.. then I had many talks with FB.. but they could never tell me whats going wrong. So frustrating. :)

Has someone done it before with success? How did you do it..step by step :)

Thanks so much for the help. 

Best wishes


Shopify Staff
Shopify Staff
178 0 12

Hello Giselle,

Christine here from the Shopify Guru team - thanks for reaching out!

Have you tested to make sure the pixel is working correctly and is talking to facebook. There is an extension called Facebook Pixel Helper you can add to your browser which can help to verify if any pixels are active.

Also, you can see the conversion information in the order page. In the bottom left corner of the order page, you may see a conversions box, which shows you where the order came from.

Hope that helps! Let us know if you need anything else. We are just a click away :)

Christine - Shopify Guru