I recently launched a product called "HappyMongo Doodles". This is a Live Coloring book. The book comes with a free mobile app. While coloring the 3D character appears with animation.... I sell the books through amazon.
I'm running facebook ads for one of my promo video. I see lot of people watching the video and coming to my website. But NO SALE :(
Not sure what I'm doing wrong...could you pl help?
First thing I would do is set up something like Google Analytics so that you can see what visitors are up to. As you have a single page website, you will probably need to set up extra things like events for clicks on buttons, so that you get an idea of what the visitors do.
You may also want to add heatmap tracking (e.g. crazzyegg), which will show you how users move around your page.
With data, you will get ore of an idea why things aren't working.
Another idea is to get some independent and honest freinds to try out the website and report on what they think. They may identify a stumbling block for your sales.
e.g. If I was not reviewing your site I would have closed the website down as soon as it started blaring music at me. I'm sure I'm not the only one who finds surprise music annoying. Especially when at work. But I'm not your audience, so it may be fine. See how many people leave your site within a few seconds to find out. Yoiu can even set up tracking of interactions with the video.
Wow - your product is really amazing for kids and has a huge selling potential.
In order to increase sale, there is one more thing you should definitely try is re engagement via Push Notification.
Like you said you are already buying visitors from Facebook, then how about if you reengage them via Push Notification so they can revisit your website.
Also, you can inform your visitors about new arrivals, latest promotions/discounts or any update at any time no matter whether they are visiting your website or not.
Please see the attached image how your subscribers are gonna receive your sent message on Real Time right on their Computer/Android screens. And the most important thing is that your subscribers would receive your message even when they are not visiting your website. That's how you bring your subscribers back to your website and turn them into valuable customers.
I'm sure this will help you in incresing your revenue.