Traffic to conversions is so frustratingly hard!

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I am getting so frustrated with the traffic I am getting and not seeing conversions from it.......any tips & tricks? I have been doing FB ads and some Adwords

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Hi Kevin,

When I checked out your site (I'm assuming your site is: https://bobble-buzz.myshopify.com/ - if not then you can ignore everything in this post!) it took me a minute or so to figure out what you sell. Is it very niche? And are you therefore paying to drive traffic to your site for people who don't understand what you sell? What keywords are you targeting on Adwords? The danger with PPC ads on Google or Facebook, in my view, are that often people go too broad in their targeting. Sure this gets traffic to the site, but the cost to conversion ratio is poor.

Have you tried engaging with specialist bloggers - doing competitions/giveaways through them to build an audience?

Are these guys your competitors: http://www.kidrobot.com/ they're high up in Google when I typed in 'vinyl toys'

The other thing I noticed on your site is that there's no currency shown against products. That could be a big turn off.

Also do you have a regular URL - the https://bobble-buzz.myshopify.com/ URL looks a bit strange - almost like a test site.

Hope some of that helps?

Cheers

Will

 

Will Young, CEO and Co-founder of rais. rais works with busy online retailers (and their agencies) who want to grow revenue faster and easier by converting more customers across marketing channels. Our software is a mix of Marketing Automation, CRM and Business Intelligence saving our clients time while boosting profits. Email: will@rais.io
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Will thanks for the reply.

 

I suppose you consider it very niche as it is all vinyl pop culture and urban art toys. Several people have told me exactly what you said in the first part. I just don't know exactly what to do to fix it. Here are a few of my competitors:

 

www.galactictoys.com  (This one is using the same theme that I am)

www.toywars.com

 

When you say currency do you mean having it say USD?

 

I do have a regular URL: www.spastikplastik.com

 

 

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Sorry Kevin - I can see your regular URL now. I actually googled spastik plastik and nothing came up on the first page, but I can see you on page 2 now.

By currency, you're right USD for example. I can see that Galactic Toys don't have currency too, but there are references to USD.

I've just checked your site and see you've added USD now, so that's a bit clearer.

Back to the first part about targeting, I would be testing really specific targeted ads on Google first using an exact match or phrase match i.e. [dorbz vinyl toys] or "dorbz vinyl toys" where you know that people are looking for your products specifically. I've checked on google and no one (in the UK though, where I'm based) is advertising when you punch in keywords like "Pop vinyl toys" or even "vinyl toys". In the US that might be different?

On FB I'd be looking to create a targeted audience using AND statements - in other words you target people who have to fulfil one critieria AND another AND another e.g. of a certain age AND like online shopping AND like vinyl toys AND like Dorbz etc. etc. . A lot of people set up targeting using OR statements which mean people need to be either X OR Y OR Z, which doesn't help when you're trying to hone done your audience.

By the way, what's the thinking behind the store name? Spastic is a pretty derogatory term in the UK, but not in the US I believe. Might put off the potential British buyers, though they won't be your target audiece I'd have thought.

Will Young, CEO and Co-founder of rais. rais works with busy online retailers (and their agencies) who want to grow revenue faster and easier by converting more customers across marketing channels. Our software is a mix of Marketing Automation, CRM and Business Intelligence saving our clients time while boosting profits. Email: will@rais.io
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Spastik Plastik is just a play on words which I found out later was an old line of Vinyl toys that are long discontinued.

 

The adwords thing I am still working on learning. As for the FB that is where I am struggling. I cannot seem to find the AND this AND that type audience. I think partially due to my niche. 

 

Will would we be able to discuss further perhaps via email?

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Sure Kevin - drop me a line at will@rais.io

Will Young, CEO and Co-founder of rais. rais works with busy online retailers (and their agencies) who want to grow revenue faster and easier by converting more customers across marketing channels. Our software is a mix of Marketing Automation, CRM and Business Intelligence saving our clients time while boosting profits. Email: will@rais.io
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